AN INTRODUCTION TO WRITING ABOUT ARTS AND CULTURE
WRITER’S BLOCK PHILIPPINES & THE YUCHENGCO MUSEUM
Guide to Frequently Asked Questions
What are the details of the workshop?
What: Introduction to Writing About Arts and Culture
When: October 8, 2011 (Saturday)
Where: Yuchengco Museum, RCBC Tower Ayala Avenue, Makati
Time: 9AM to 6PM
Info email@example.com or (+63 2) 889-1234 (Please look for Carla Martinez)
What does the P3,500 course fee cover?
The P3,500 per head course fee covers
· Course fee
· Light snacks + drink
*NOTE: Bona fide members of Writer’s Block Philippines (those with annual membership) get 10% off on the workshop fee. Students also get a special 15% discount; to avail yourself of the discount, present or email or valid student ID to firstname.lastname@example.org before making payment. The 15% student discount does not apply to credit card payments and may NOT be combined with the 10% WBP member discount.
How can I pay for the workshop?
Workshop fees can be paid in cash, bank deposit, or check to the Yuchengco Museum. For payment details, please contact email@example.com or call (+63 2) 889-1234 and look for Carla Martinez.
You can pay for the workshop via credit card or PayPal, which you can access on www.writersblockphilippines.com.
Who should attend this workshop?
Anyone who wants to write effectively and creatively about Philippine arts and culture. This is ideal for students (at least university level), writers and journalists who cover the travel & leisure or arts & culture beats, or gallery publicists who want to attract a wider public through their writing. Bloggers who write about arts & culture and related themes will also benefit from this workshop.
Who are the speakers?
The workshop’s main speakers will be Yuchengco Museum curator Jeannie E. Javelosa and architect and graphologist Manny Miñana. Writing sessions will be handled by Writer’s Block Philippines’ trio of editor-founders Ana Santos, Nikka Sarthou, and Niña Terol-Zialcita.
Jeannie E. Javelosa
Jeannie is an Advocate for Culture and Sustainability. She is an award-winning Painter-Printmaker with more than 20 solo exhibits to her name; an Art Critic-Reviewer in the first part of her career; a Writer and Author with several awards for coffee table books on culture and the arts. She has run cultural institutions such as the Cultural Center of the Philippines Contemporary Visual Arts Museum, the Australia Center, and through the National Commission for Culture and the Arts (NCCA) and as Consultant under the Office of the President, has handled national government projects on culture and the arts positioning Philippine culture in the International and ASEAN level. She is presently the Curator for the Yuchengco Museum.
Jeannie is also a Strategic Branding and Marketing-Communications Specialist with her company EON Stakeholder Relations Firm whose main advocacy is Branding the Philippines. She is a Social-Entrepreneur for the green sustainable lifestyle through her establishments ECHOstore Sustainable Lifestyle and Le Bistro Vert Sustainable Foods, and leads the ECHO Sustainable Initiatives or the ECHOSI Foundation.
Jeannie is a yoga practitioner for the past 16 years, and a yoga teacher for the past decade with a certification for teaching Ashtanga Yoga. She also writes about topics of her interest (culture, consciousness and wellness) in her regular Sunday column entitled A Spirited Soul at the Allure Section of the Philippine Star, as well as contributing articles to other glossy magazines.
Emmanuel Miñana is an architect by profession who has had a life-long interest in painting, drafting, photography, and graphology.
He received his degree in Architecture from the University of the Philippines’ School of Architecture in Diliman. He has taken further executive education on Sustainable Green Architecture, Hotel Design, Tourism and Resort design from the Graduate School of Design in Harvard.
Manny started his interest and study of graphology when he was twelve. For the past thirty years, he has analyzed thousands of signatures here and abroad. He hopes to share a clearer, finer insight on the nature of people through his personal studies and graphological theories that have arisen from this quiet pursuit.
Manny is married to commercial and fine arts photographer Denise Weldon and has two children, Alejandro, 13 and Carolina, 9.
Manny is a student of Siddha Yoga meditation. Last year, he ran the Paris and New York marathons.
This is Architect Miñana’s first public lecture on graphology.
Writer’s Block Philippines
The editor-founders of Writer’s Block Philippines have combined writing and editorial experience of over 20 years, spanning a wide variety of lifestyle, socio-political, and corporate themes. Ana Santos is the Associate Editor of Illustrado, an upscale lifestyle magazine for expat Filipinos based in Dubai, which also has an annual arts issue. Nikka Sarthou is a Contributing Editor of Cebu Pacific’s Smile, and is a prolific lifestyle, travel, and food writer. Niña Terol-Zialcita is the Editor-in-Chief of asianTraveler, and has been covering arts and culture themes for a number of years now.
Writer’s Block Philippines has been conducting regular writing workshops since 2010 and have covered freelance writing, feature writing, food writing, travel writing, and corporate writing. Their collaboration with the Yuchengco Museum is a first-of-its-kind endeavor, one that is sorely needed to help boost public engagement in Philippine arts and culture.
What will the course cover?
An Overview of Philippine Arts, Culture, and Heritage in Contemporary Life
This session aims to contextualize the tech-savvy journalist within the equally wild, wired world of Philippine arts, culture, and heritage. It seeks to answer the questions: What is the current state of Philippine arts, culture, and heritage? How do these fields interact with travel writing? With food writing? With lifestyle writing? How are these relevant today—and why should we care?
Telling the Story of Arts and Culture
Presents a summary of the different types of stories that may be generated within the arts and culture beat, as well as examples of compelling reporting and its results:
– The Artist’s Sketch (personality profile)
– Traveling through Culture and Heritage
– Designing Pieces on Philippine Architecture
– The Art Review
– Opportunities in Arts, Culture, and Heritage Reporting
What You Need to Know
Presents an interactive “toolbox” of the different resources that arts and culture writers need to know in the Philippine context. Who are the sources for these stories and where can they be found? Where else can we go for research? How do we avoid tackling the same angles and using the same sources?
Asking the Right Questions
For the novice arts and culture writer, it is easy to make the mistake of presuming too much or asking too little. This session aims to share the best questions to ask to get the right kind of information, the right quotable quotes, and the right material to make a piece meaty, engaging, but not over-the-top
*Plus other hands-on writing exercises