Guide to Frequently Asked Questions (FAQs)
What are the details of the workshop?
What: How to Make Money from Writing
When: November 24, 2012 (Saturday), 1:30AM to 6:30PM
Where: The Forum at Fully Booked, Bonifacio Global City, Taguig City
What is the workshop about and who is it for?
Have you ever heard of the phrase “starving artist”? Have you ever told someone that you want to be a writer only to be told that “there’s no money there”? (Even if no one told you that you weren’t going to get rich from writing, didn’t you think that already?)
There are many reasons to believe that living the creative life is an indulgence that is best reserved for those who already have money or those who only want to do it to earn extra money on the side. And there are just as many reasons not start your writing career and living the life of a creative entrepreneur.
“How to Make Money from Writing” will focus on building a sustainable career as a creative entrepreneur and will use specific and detailed case studies. It will answer another much-asked question: How can you live off your writing?
This workshop is ideal for participants who are at least college-age.
What is the workshop flow?
The workshop will focus on specific examples and will discuss case studies of building a successful creative enterprise.
The workshop will begin with a short introduction about the three Writer’s Block Founders, which will be followed by the participant introductions.
II. The Creative Entrepreneur
We will define what is creative entrepreneurship is and what makes one a creative entrepreneur as opposed to an artist. Participants will also be given examples of local creative entrepreneurs.
III. The Business of Being Creative
Each of the facilitators will present their own business plan and blueprint for their creative enterprise.
ANA P. SANTOS: Taboos are Good for Business
Ana was Assistant Vice-President in a multinational bank before deciding that being a work-at-home mom was also a career. She is passionate about two things: women’s sexual health rights and solo parenting. Those two areas also comprised a gap in the market in terms of information and services. To Ana, it was a business opportunity for her to establish SexandSensibilities.com and Happy Even After.
In her case study on how taboos are good for business, Ana will talk about capitalizing on personal experience to make a business plan that involves branding, setting and meeting monetary targets, and creating various income streams for business sustainability.
NIKKA SARTHOU: Indulging in the Passion for Writing and Traveling
Just like the “chicken-and-egg story,” Nikka is not sure whether writing or traveling was her first love. She just knows she is passionate about those two and she pursued a career that catered to both. She used to work at one of the Philippines’ leading publishing companies, but she eventually decided to be her own boss and become a full-time freelance writer. As one, she gets to indulge in her spirit of wanderlust and write about her travels and food adventures.
In her case study, Nikka will discuss the importance of a byline and finding your focus. She will also give a financial reality check about writing for mainstream media, which is essential for a creative entrepreneur.
NIÑA TEROL-ZIALCITA: The Power of Creative, Cutting-Edge Storytelling
Niña Terol-Zialcita was only 23 when she took the leap into freelancing and bagged her first big client: a multinational cement company that wanted to convey a softer image to its clients. Using her college network, she assembled some of the top creatives in the industry to produce a customized architecture and interior design magazine that was a first in the industry and that won raves among insiders.
That set Niña on a path of creative, cutting-edge—and sometimes absolutely geeky—storytelling that has made her a “secret weapon” for multinationals, SMEs, advocacy-based groups, and political organizations alike. In her case study, Niña will dissect the various opportunities for fusing creative + corporate—and what it has to do with taking aerial footage aboard a four-seater plane.
IV. Let’s Get Down to Business: Writing Your Business Plan
Participants will be given a template for a business plan and will be coached on how to write it and make it the roadmap to being a creative entrepreneur.
V. Critique Portion
Selected business plans will be critiqued in class.
How is this different from other Writer’s Block Philippines workshops like “Jumpstart Your Freelance Writing Career”?
This class will focus on transitioning from freelance writing (which is a good start to being a creative entrepreneur) to building a career as a creative entrepreneur.
Who is conducting the workshop?
The workshop will be conducted by Writer’s Block Philippines, a group of freelance writers who have collectively had more than 20 years of experience in freelance writing.
The founders of Writer’s Block Philippines are:
Ana Santos: sexual health rights and women’s issues
Ana has had over 12 years experience in advertising and marketing communications. Her last position was Assistant Vice President of a financial institution.
As an independent journalist and foreign correspondent covering sexual health rights and women in armed conflict, Ana has received media grants from Newsbreak, Probe Media Foundation and the Philippine Press Institute to cover population and development issues.
Currently, she is also the Associate Editor of Illustrado, a Dubai-based lifestyle magazine for Filipinos and a columnist for Rappler and Working Mom.
Nikka Sarthou: lifestyle / travel
Nikka has over 10 years of experience in writing for various online and print publications, as well as developing content for corporate clients. She was recently featured as one of Moleskine’s Modern Nomads where her travel kit was exhibited in a bookstore.
Currently, Nikka is a full-time freelance writer handling independent projects and corporate accounts. Her works have been published in both local and foreign publications such as asianTraveler, Filipino Star News (Michigan), and GMA News Online, among others. Nikka is also the Contributing Editor of Smile, the in-flight magazine of Cebu Pacific Air.
Niña Terol-Zialcita: communications strategy and advocacy
Niña Terol-Zialcita is a communications strategist, editor, idea curator, changemaker, and social media maven all rolled into one. She has worked with some of the biggest names in industry, including Ayala Corporation, BPI, CEMEX, as well as the Asian Development Bank and the World Bank. At present, Niña spends 80 percent of her time in government and politics, and the rest of her time writing about arts and culture, pop culture, and advocacy.
Niña’s works have appeared in CNNGo.com, Rappler, Vault, and Illustrado, among many others. She has also written books and occasionally performs poetry. In 2010, she took a scholarship program at the European Journalism Institute in Prague, the Czech Republic.
Aside from all these, Niña is an advocate of social media for social good and has spoken about this in TEDx and at Mashable and Rappler’s Social Good Summit. In 2011, she was a finalist of the first-ever Tatt Awards for The Advocate category.
What does the P1,500 fee cover?
The P1,500 per head workshop fee covers:
- Course fee
- Light snacks
How can I reserve a slot?
To reserve a slot, kindly email us (firstname.lastname@example.org) your full name and contact details. To confirm your slot, just settle the workshop fee and notify us via email. (See payment details below.) Please note that we will give priority to those who will confirm their slots early.
How can I pay for the workshop?
You have to payment options:
1. Credit card
You can pay for the course using your credit card by accessing PayPal on our website at www.writersblockphilippines.com.
2. Bank deposit
You can also deposit your payment to our bank account. Details as follows:
Account name: Writer’s Block Training Services
Account number: Savings account 1759 0377 11
Once you’ve made the deposit, please email us (email@example.com) a copy of the deposit slip so we can send you an Acknowledgment Receipt.
What do I need to bring to the workshop?
Please bring whatever writing materials you’ll need to take notes. Laptops are not recommended though as power outlets will be limited. As a provision, you may also want to bring a sweater or light jacket.
Who do I call for more information?
You can us through this number for more information: (0927) 850-8280. You can also email us at firstname.lastname@example.org or check the Writer’s Block Philippines website: www.writersblockphilippines.com.