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Join our workshop on Writing for the Web & Social Media

Writing for the Web & Social Media

Your sources of news updates is Twitter, you can’t let a day go by without checking Facebook and your favorite “programs” involve a hashtag like #tbt or #flashbackfriday.

Everything–and everyone—is now online and writers should be, too. Writers and business communicators need to be a step ahead of this fast-paced digital age. Writer’s Block Philippines will have an upcoming workshop called “Writing for the Web & Social Media” on September 6 (Saturday), 1pm-6pm in Fully Booked, Bonifacio Global City.

The organization’s founders, Ana P. Santos and Nikka Sarthou-Lainez, who have been doing workshops since 2010 will facilitate the event. “In this particular workshop, we will talk about how the transition from print to online affects the way we receive and consume information and its impact on writers,” disclosed Santos, an independent journalist and foreign correspondent who is also the 2014 Persephone Miel fellow by the Pulitzer Center on Crisis Reporting.

“There are various opportunities for writers who want to write for online publications or specialize in social media and we plan to share information and tips during the workshop,” revealed Sarthou-Lainez who is also a Contributing Editor in Smile, the in-flight magazine of Cebu Pacific Air.

The workshop will feature guest speakers who are experts in their respective fields. Ros Juan, a digital strategist specializing in social media integration, will discuss writing opportunities in social media. Stacy De Jesus of Rappler will discuss multi-media storytelling and how to use crowd sourcing, inforgraphics, instaquotes to engage your audience and get your message across.

The workshop is ideal for writers who want to tell their stories better and business communicators who are looking for ways to maximize customer engagement through the different online platforms available.

Registration is now open and there are only limited slots available! For inquiries and reservations, email or contact 0917.397.9927. Visit for more details.


Writing for the Web & Social Media


What are the details of the workshop?

What: Writing for the Web & Social Media

When: September 6, 2014 (Saturday),
 1PM to 6PM

Where: U-View at the basement of Fully Booked, Bonifacio Global City, Taguig

Who is this workshop for?

Everything now is on-line. If you think about how and where you get your information, chances are you get it online. Whether you’re checking your Twitter feed or your Facebook timeline or a news app, you most likely get your information on a screen. The transition of information from print to online has made it imperative for writers and communicators to keep up.

“Writing for the Web & Social Media” is a fantastic way for aspiring writers and business communicators who want to break through and understand the on-line space. In this workshop, on-line experts – let’s call them digital natives – will buddy up with writers so participants can better understand how to make their stories  rise above the on-line clutter using through crowdsourcing, by harnessing multi-media channels and writing a punchy irresistibly clickable Twitter headline.

Participants are required to be at least 18 years of age.

How much is the workshop fee?

There is a P1,800 fee per head, which simply covers the course fee. We’ll take care of the substance, but you take care of your sustenance, that ok?

What is the course outline?

The founders of Writer’s Block Philippines, Ana P. Santos and Nikka Sarthou-Lainez, started out as print and on-line writers.  They are digital converts who are continuously learning new ways to tell their stories.  More and more, this means being it front the camera instead of just behind it.

I. The evolution of writing: How did we get online?

Butlers used to iron the newspaper daily to prevent their masters from getting ink-stained fingers. Now, butlers can cross that task off their list as ink-stained fingers are a thing of the past, thanks to clicking and swiping.

We’ll look at how shrinking information screens (from the TV, desktop, laptop, tablet and smartphone) influences the way we receive, consume and retain information.

Smaller screens have made for shorter attention spans and ushered in multi-media as the new normal.

II. Multimedia is the new normal

The Internet is a multi-dimensional platform where you can mix a multitude of elements to tell your story.  Audiences expect to read, hear and watch your story all at the same time. Our multi-media expert will show us how to use different on-line tools like crowdsourcing, infographics and short documentaries to make a bombastic story package.

III. Writing for social media

Communication is now, and forever will be, two-way. It presents a great opportunity to interact with your readers, build a following and even get a social dipstick reading on public perception.

One of our Scribes & Scribblers, Ros Juan, who is also our resident social media guru, will take us through the different social media channels and show us how social media can be used to engage audiences and build between a relationship between you and your reader.

IV. Writing Exercise and Critique

Participants would be given sufficient time to write and get critiqued.

How can I reserve a slot and settle the workshop fee?

To reserve a slot, enter your name and contact information in our form and then settle the payment via bank deposit. Bank details as follows.

Bank: BPI

Account name: Writer’s Block Training Services

Account number: Savings account 1759 0377 11

Once you’ve made the deposit, please email us a copy of the deposit slip so we can send you an Acknowledgment Receipt. Please note that fee is non-refundable.

Is there a deadline for signing up?

There is no deadline but please note that we will close the registration once all the slots have been filled up. Walk-in participants will only be accommodated if there are still available slots.

Who is conducting the workshop?

The workshop will be conducted by Writer’s Block Philippines, a duo of editors and communicators who have collectively had more than 20 years of experience in freelance lifestyle and corporate writing.

Ana P. Santos: reproductive health rights and women’s issues

Ana has had over 12 years experience in advertising and marketing communications. Her last position was Assistant Vice President of a financial institution.

As an independent journalist and foreign correspondent covering sexual health rights and women in armed conflict, Ana has received media grants from Newsbreak, Probe Media Foundation and the Philippine Press Institute to cover population and development issues. She is also the Associate Editor of Illustrado, a Dubai-based lifestyle magazine for Filipinos.

Most recently, she was awarded the 2014 Persephone Miel Fellow by Pulitzer Center on Crisis Reporting.

Nikka Sarthou-Lainez: lifestyle / travel

Nikka has over 10 years of experience in writing for various online and print publications, as well as developing content for corporate clients. Her last corporate post was Associate Lifestyle Editor at a major publishing company.

Currently, Nikka is a full-time freelance writer handling independent projects and corporate accounts. She is a Contributing Editor in Smile, the in-flight magazine of Cebu Pacific Air.

What do I need to bring to the workshop?

We’re encouraging everyone to take notes so please bring whatever writing materials you’ll need. Laptops are not recommended though as power outlets will be limited. If you’re the type to get chilly easily, bring a light jacket to keep you warm (and awake!)

Who do I contact for more information about the workshop?

You can call us through this number (0917) 397.9927 or email You can also check out our website: