People with strong writing skills get paid more. Now isn’t that a good reason to sign up for FEATURE WRITING 101?

Feature Writing 101 2.0

People with strong writing skills get paid more.

That’s not according to us – although we certainly believe so – but according to writing website Grammarly who surveyed the work and personal profiles and saw that there is a “strong correlation” between writing skills and pay.

That’s great news for aspiring writers who dream of a career as a creative entrepreneur or those who work in the field of communications. It’s also another reason to sign up for Feature Writing 101, one of the bestselling workshops of Writer’s Block Philippines, “Feature Writing 101”, which is now on its second run for the year. The event will happen on October 11 (Saturday), 1pm-6pm in Fully Booked, Bonifacio Global City.

Writer’s Block Philippines founders Ana P. Santos and Nikka Sarthou-Lainez, who have been doing workshops since 2010, and have been freelancing even longer than that, will facilitate the event. “It has always been our goal to help aspiring writers find their writing voice and uncover their writing style. There will be lectures on the different kinds of feature stories and we’ll be sharing tips on how to put oomph into your story,” shared Santos, an independent journalist and foreign correspondent who is also the 2014 Persephone Miel fellow by the Pulitzer Center on Crisis Reporting.

“Aside from divulging our own writing techniques and rituals, we’ll have a writing exercise that will be followed by a critique portion where we will give constructive criticism about their written works,” disclosed Sarthou-Lainez who is also a Contributing Editor in Smile, the in-flight magazine of Cebu Pacific Air.

The workshop is especially ideal for aspiring freelance writers who want to write for a living, business communicators and even those who look at writing as a hobby but want to polish their writing skills.

No professional writing experience required; just an open mind and a story idea. Oh, and you have to be 18 and above to attend.

Registration is now open and there are only limited slots available! For inquiries and reservations, email or contact 0917.397.9927.

Visit for more details.

This event is made possible by Fully Booked,,, and Dong-A.

Guide to Frequently Asked Questions: Feature Writing 101 2.0

Feature Writing 101 2.0 

What are the details of the workshop?

What: Feature Writing 101 2.0

When: October 11, 2014 (Saturday), 1PM to 5PM

Where: Fully Booked, Bonifacio Global City



How will this workshop benefit me if I am –

An aspiring writer who has not yet been published


“FW101” aims to help you find your writer’s voice and uncover your writing style. The discussions will tackle common writing mistakes and common do’s and don’ts.  The different feature stories and the effective ways of developing and writing a lead and storyline will also be discussed.


Already working as a freelance or full-time writer

We have had many participants who are already freelance or full-time writers. They welcome the chance to polish their writing techniques and uncover new ones. They also mostly enjoy and benefit from the group session where is each person’s work is critiqued.


What does the workshop cover?


Introduction: Writer’s Block Founders

The founders of Writer’s Block Philippines collectively have close to two decades of experience in freelance writing. Together, their works on lifestyle, travel, arts & culture, advocacy, sex & relationships, and women’s issues have been extensively published both locally and internationally.


Now that they have made freelance writing their full-time job, they will answer the questions they are most commonly asked: why freelance? And how do you make money from writing?


News vs. Features

What is feature writing and what kind of story does it tell? We’ll take a look at what feature writing by comparing it to something more familiar: news.


Different Kinds of Feature Stories

From the personality feature to the travel and food feature, we will take you through the kinds of feature articles, what each should have, and how to make each one compelling, moving and relevant. There’s a full range of ways to tell your story from listicles to essays.


Finding a Story Angle

They say that there are many ways to skin a cat and in this exercise-led discussion, you will find out that there are many ways to tell a story. Just how many? That’s what this exercise aims to find out.


Putting the Oomph into Your Story

Effective storytelling enthralls your reader. It is a moment of connection, of magic between the reader and the writer. We’ll see how to achieve that moment with words.


Writing Techniques and Rituals

Intimidated by that blank piece of paper or that blinking cursor? We’ll talk about the different ways to get those creative juices flowing and some books that might help.


Writing a Lead

The lead is the first thing you will read in a story and, depending on how well it is written, can make you decide whether or not you want to go on reading.  In this part of the workshop, we will talk about writing a good lead and its main function in storytelling.


Exercise: Writing Your Story

We’ve gotten our story angles, our story material, and our lead. Now, let’s write the rest of the story. Participants will be given time to write a short feature. The group will break into small groups and discuss the piece for constructive feedback and critique.



How much is the workshop fee?

There is a P1,800 fee per head, which simply covers the course fee. We’ll take care of the substance, but you take care of your sustenance, that okay?

How can I reserve a slot and settle the workshop fee?

To reserve a slot, enter your name and contact information in our form and then settle the payment via bank deposit. Bank details as follows.


Bank: BPI

Account name: Writer’s Block Training Services

Account number: Savings account 1759 0377 11


Once you’ve made the deposit, please email us a copy of the deposit slip so we can send you an Acknowledgment Receipt. Please note that fee is non-refundable.


Is there a deadline for signing up?

There is no deadline but please note that we will close the registration once all the slots have been filled up. Walk-in participants will only be accommodated if there are still available slots.


Who is conducting the workshop?

The workshop will be conducted by Writer’s Block Philippines, a duo of editors and communicators who have collectively had more than 20 years of experience in freelance lifestyle and corporate writing.


Ana P. Santos: reproductive health rights and women’s issues

Ana has had over 12 years experience in advertising and marketing communications. Her last position was Assistant Vice President of a financial institution.


As an independent journalist and foreign correspondent covering sexual health rights and women in armed conflict, Ana has received media grants from Newsbreak, Probe Media Foundation and the Philippine Press Institute to cover population and development issues.


Most recently, she was awarded the 2014 Persephone Miel Fellow by Pulitzer Center on Crisis Reporting.



Nikka Sarthou-Lainez: lifestyle / travel

Nikka has over 10 years of experience in writing for various online and print publications, as well as developing content for corporate clients. Her last corporate post was Associate Lifestyle Editor at a major publishing company.


Currently, Nikka is a full-time freelance writer handling independent projects and corporate accounts. She is a Contributing Editor in Smile, the in-flight magazine of Cebu Pacific Air.



What do I need to bring to the workshop?

We’re encouraging everyone to take notes so please bring whatever writing materials you’ll need. Laptops are not recommended though as power outlets will be limited. As a provision, you may also want to bring a sweater or light jacket.


Who do I contact for more information about the workshop?

You can call us through this number (0917) 397.9927 or email You can also check out our website: