Are you ready for another run of FEATURE WRITING 101?

Feature Writing 101

There are many reasons for writing a story and just as many ways to do it. Whether you are writing to entertain, inform, expose, a story should always be written in a way that is memorable and easy to understand.

Writer’s Block Philippines, an organization that is committed to helping aspiring writers and communicators write their stories in a most engaging way possible is holding a second run of its Feature Writing 101 workshop.

The writing workshop scheduled for October 17, 2015, Saturday will have sessions on the different kinds of feature stories and will share best practices on how to put the needed punch to make your story memorable.

“A feature article is not about hard news. It has room for more creativity, expression but should still be anchored on solid facts or current trends. It informs on a deeper level,” said Ana P. Santos, co-founder of Writer’s Block Philippines and the 2014 Persephone Miel Fellow of the Pulitzer Center on Crisis Reporting in Washington, D.C.

“From our own experience, feature articles cover personal essays, travel logs as well as other narratives. Whatever form it takes, the basics of good writing and expression apply,” said Nikka Sarthou-Lainez, co-founder of Writer’s Block Philippines and a Contributing Editor in Smile, the in-flight magazine of Cebu Pacific Air.

No professional writing experience required; just an open mind and a story idea. Oh, and you have to be 18 and above to attend.

Feature Writing 101 will be held on Saturday, October 17, 2015 from 1pm-6pm at U-View, Fully Booked, Bonifacio Global City.

Registration is now open and there are only limited slots available! For inquiries and reservations, email or contact 0917.397.9927.

Visit for more details.

This event is made possible by Fully Booked, 2nd Avenue, BusinessWorld,, and Rappler.

Feature Writing 101: Guide to Frequently Asked Questions (FAQs)

Feature Writing 101

What are the details of the event?

What: Feature Writing 101 Workshop

When: October 17, 2015 (Saturday), 1PM to 6PM

Where: U-View (basement), Fully Booked, Bonifacio Global City, Taguig


What is the workshop about?

Have you ever dreamed of seeing your name in print—or an online publication perhaps? Or do you simply want to brush up on your writing for the fun of it?

If you finally have time to dedicate to your passion in writing, this workshop will help arm you with the necessary tools to write feature pieces for any magazine or website. It will focus on the building blocks of effective feature pieces that you would be proud to sign with your byline.


Who can attend the event?

Whether you’re an aspiring writer, freelancer, someone who works in communications, or someone simply interested in writing better, this serves as a chance to hone your writing techniques and uncover new ones. You don’t necessarily have to be a published writer to participate in the event, but you have to be at least 18 years old though.

This introduction to feature writing class would especially benefit:

  • aspiring writers
  • freelance writers
  • bloggers
  • social media / community managers
  • those working in public relations and other related fields
  • those working in the field of communications (i.e. corporate affairs, public information, communication officers)


What is the course outline?

The workshop will discuss the following topics:

  • News vs features
  • Different kinds of feature stories
  • Finding a story angle
  • Putting more oomph in your story
  • Writing hacks
  • Writing the lead of your story


How much is the registration fee?

There is a P1,800 fee per person, which simply covers the course fee. We’ll take care of the substance, but you take care of your sustenance, that okay?
How can I reserve a seat?

Simply sign up through our online registration form to signify your interest and we’ll email you the details on how to confirm a slot.


How can I pay for the workshop? 

You may settle the workshop fee by making a deposit to our bank account. Details as follows:

Bank: BPI

Account name: Writer’s Block Training Services

Account number: Savings account 1759 0377 11

If you have the BPI app on your phone, you can also pay via bank transfer without having to enroll our account in your Bills Payment Roster. Simply click on the option, “Transfer to Anyone”.

Once you’ve made the deposit/funds transfer, please email us a copy of the deposit slip/screen cap so we can confirm your slot.

You may also pay via Paypal, which has a payment feature in our website.


Is there a deadline for signing up?

There is no deadline but please note that we will close the registration once all the slots have been filled up. Walk-in participants will only be accommodated if there are still available slots.


Who is hosting the event?

It will be conducted by Writer’s Block Philippines, a duo of editors and communicators who have collectively had more than 20 years of experience in freelance lifestyle and corporate writing.


Ana P. Santos: reproductive health rights and women’s issues

Ana has had over 12 years experience in advertising and marketing communications. She left her post as Assistant Vice President of a financial institution five years ago to pursue a career as a freelance writer.

As an independent journalist and foreign correspondent covering sexual health rights and women’s issues, Ana has received media grants from Newsbreak, Probe Media Foundation and the Philippine Press Institute to cover population and development issues.

Most recently, she was named the 2014 Persephone Miel Fellow by Pulitzer Center on Crisis Reporting.

Ana has regular columns in Rappler and Working Mom while some of her full-length features have been published in the Washington Post and Foreign Policy.


Nikka Sarthou-Lainez: lifestyle / travel

Nikka has over 10 years of experience in writing for various online and print publications, as well as developing content for corporate clients. She is currently a full-time freelance editor/writer handling independent projects and corporate accounts.

In 2012, she was chosen as one of the five Asian representatives for Moleskine’s Modern Nomads and was included in its exhibition of travel writers’ kits where some of her travel paraphernalia were shown on display. She was the only featured travel writer from the Philippines, the others were from Hong Kong, Taiwan, Singapore, and Malaysia.

Her feature pieces have appeared in local publications like asianTraveler, Travelife, Spark, Celebrity Mom, Business World, Highlife, Metro, Metro Society,,,,, GMA News Online and Rappler. She has also been published in Filipino publications abroad such as Filipino Star News in Michigan, Hawaii Filipino Chronicle, and Dubai-based magazine Illustrado.

She is currently a Contributing Editor in Smile, the in-flight magazine of Cebu Pacific Air.


Guest speaker: Candice Lopez-Quimpo: lifestyle / parenting & home / entrepreneurship & startups

Candice has been working as a writer and editor for more than 15 years. Early work were mostly personality profiles and lifestyle features for local glossy magazines, such as Preview, Mega and Metro, Smart Parenting, Good Housekeeping, FHM, and Entrepreneur, as well as the foreign-based publications like Illustrado. The recent years have seen her byline in stellar online publications such as CNN Travel,, and Coconuts Manila. Her last long-term editorial work was to establish, direct, and manage the content production for a startup online entrepreneurial magazine, These days, she is an independent editorial consultant to fledgling brands as well as a freelance copyeditor for websites. She still contributes as a writer to publications, both print and online.

When she is not writing editorially, she is tackling marketing and corporate communications requirements like advertorial copy, AVP scripts, and brochure production.

She is a freelance professional with two kids.

Who do I contact for more information about the workshop?

You can call us through this number (0917) 397.9927 or email You can also check out our website:

Social media expert, Ros Juan, will be our next workshop guest speaker!

Ros Juan

Our resident social media guru, Ros Juan, will be back as our guest speaker in “Wired 2.0: Writing for the Web & Social Media”.

Ros is a social media strategist for various small and medium enterprises. She is the founder of TweetupMNL, a meet up community for social media users that conducts monthly “tweetups” and annual Social Media Day celebrations; and is the Lead Community Manager for Google Business Group – Makati.

Ros is a digital strategist specializing in social media integration. She is passionate about community building and collaboration — helping the offline go online and enabling netizens to interact offline. Ros is a staunch advocate of social media for social good, leading and participating in causes such as #rescuePH, a citizen-led initiative to mobilize rescue operations during calamities.

Ros launched her inaugural entrepreneurial undertaking, Commune, a café in Manila’s central business district, Makati. Commune is proudly powered by social media marketing.

Discover her social media tips in our upcoming event, “Wired 2.0: Writing for the Web & Social Media” happening on September 19, 1-6pm in Fully Booked BGC. For inquiries, email or contact 0917.397.9927.