FAQs — The Basics of Business Writing

The Basics of Business Writing workshop (September 2016)

What are the details of the event?

What: The Basics of Business Writing

When: September 17, 2016 (Saturday), 1PM to 6PM

Where: U-View (basement), Fully Booked, Bonifacio Global City, Taguig

 

What is the workshop about?

Much of day to day business communication is written in emails, in reports and memos. Today’s globalized business world demands that employees and managers write in a clear and succinct manner.

Effective business writing that is brief, concise and grammatically correct is a trademark of a company’s professional image and avoids misunderstandings that can impact business revenue.

This practical workshop serves as an introduction to the basics of writing for business It will cover strategies for writing emails and reports quickly, correctly and professionally.

We will talk about how developing a writing strategy can make your corporate text more targeted, persuasive and effective.

The workshop will include discussions, writing exercises and grammar drills to give you a comprehensive brush-up on corporate writing.

 

Who can attend the event?

If you’re a professional corporate communicator, a business owner/entrepreneur, then “The Basics of Business Writing” is for you.

  • Those working in the field of communications and other related fields
  • Anyone whose job relies heavily on communicating business strategies and directions by writing emails and/or
  • Freelance writers, creative entrepreneurs and other business owners who use communication to build their brand and promote their company
  • Anyone who wants to write better

*NOTE: This workshop is open to participants who are 18 years old and above.

 

What is the course outline?

The workshop will discuss the following topics:

  1. The Basics of Business Communications
  • Whether you are writing an email or a report, these foundations for writing and editing apply.

 

  1. Introduction to Corporate Communications
  • Writing Effective Reports
  • Writing Persuasive Emails

 

  1. Grammar and Punctuation
  • Brush up on your grammar know-how with these drills

 

How much is the registration fee?

There is a P2,000 fee per person, which simply covers the course fee. We’ll take care of the substance, but you take care of your sustenance, that okay?

 

How can I reserve a seat?

Simply sign up through our online registration form (https://docs.google.com/forms/d/e/1FAIpQLSeyX2mxSuEaAWRWKW2MX2Py4NEdcYah4gh95DJdPZA4-pnvew/viewform) to signify your interest and we’ll email you the details on how to confirm a slot.  Once you have made a reservation, please settle the payment as soon as possible so we can confirm your slot. Please note that slot confirmation is on a first-come, first-serve basis.

 

How can I pay for the workshop?

You may settle the workshop fee by making a deposit to our bank account. Details as follows:

Bank: BPI

Account name: Writer’s Block Creative Enterprises Co.

Account number: Current account 1751-0828-82

 

For check payments, please make sure to deposit the check at least three banking days before the event.

If you have the BPI app on your phone, you can also pay via bank transfer without having to enroll our account in your Bills Payment Roster. Simply click on the option, “Transfer to Anyone”.

Once you’ve made the bank deposit/funds transfer, please email us a copy of the deposit slip/screen cap with your complete name and contact details so we can send you an Acknowledgment Receipt, as well as the workshop reminders. You may also pay via Paypal, which has a payment feature in our website.

 

Is there a deadline for signing up?

The deadline is on September 15, as we need time to prepare the participants’ handouts and certificates. Kindly note it is possible that we will close the registration early once all the slots have been filled up. Walk-in participants will only be accommodated if there are still available slots.

 

Who is hosting the event?

It will be conducted by Writer’s Block Philippines, a duo of editors and communicators who have collectively had more than 20 years of experience in freelance lifestyle and corporate writing.     

Ana P. Santos: reproductive health rights and women’s issues

Ana has had over 12 years experience in advertising and marketing communications. She left her post as Assistant Vice President of a financial institution to pursue a career as a freelance writer.   As an independent journalist and foreign correspondent covering sexual health rights and women’s issues, Ana has received media grants from Newsbreak, Probe Media Foundation and the Philippine Press Institute to cover population and development issues.

In 2014, she was awarded the Persephone Miel Fellowship by Pulitzer Center on Crisis Reporting and produced a series of stories about migrant mothers in Paris and Dubai.            Her other Pulitzer Center grants include “HIV in the Philippines: State of Emergency” and “Au Pairs: The Dirty Work of Cultural Exchange”.   Ana has regular columns in Rappler while some of her full-length features have been published in the Guardian, the Washington Post and Foreign Policy.

 

Nikka Sarthou-Lainez: lifestyle / travel

Nikka has over 10 years of experience in writing for various online and print publications, as well as developing content for corporate clients. She is currently a full-time freelance editor/writer handling independent projects and corporate accounts.

In 2012, she was chosen as one of the five Asian representatives for Moleskine’s Modern Nomads and was included in its exhibition of travel writers’ kits where some of her travel paraphernalia were shown on display. She was the only featured travel writer from the Philippines, the others were from Hong Kong, Taiwan, Singapore, and Malaysia.

Her feature pieces have appeared in local publications like asianTraveler, Travelife, Spark, Celebrity Mom, Business World, Highlife, Metro, Metro Society, Philippine Tatler, ClicktheCity.com, Spot.ph, Herword.com, Homegrown.ph, GMA News Online, Rappler, and WayToGo powered by Smile magazine. She has also been published in Filipino publications abroad such as Filipino Star News in Michigan, Hawaii Filipino Chronicle, and Dubai-based magazine Illustrado.

Guest speaker: Carlo Figueroa

Carlo Figueroa has more than fifteen years of dynamic and professional experience as a communications executive, public affairs professional, and a media practitioner, managing organizational relations with the press, government agencies, civil society, and other business stakeholders.

He is an assistant professorial lecturer at the Department of Communication of De La Salle University-Manila, teaching public relations, writing for multimedia, political communication, campaign strategies and issue management.

Prior to joining the academe, he was a journalist having worked for Japanese and Filipino TV broadcast networks. He has also served as corporate communications officer of international organizations based in Manila and as executive director of the Foreign Correspondents Association of the Philippines.

He has a master’s degree in public management and a bachelor’s in broadcast communication, both from the University of the Philippines.

 

Who do I contact for more information about the workshop?

You can call us through this number (0917) 397.9927 or email writersblock.ph@gmail.com. You can also check out our website: www.writersblockphilippines.com.

Discover how you can maximize social media for your business

Wired 2.0

Did you know that the Philippines ranks number eight among the highest number of Facebook users in the world? With around 29 million users in the country, it’s no wonder that even big businesses take their brands to this top social media site as part of their marketing strategies. The question is, are you putting your account to good use?

 

Let Writer’s Block Philippines (WBP), an organization dedicated to empowering writers, communicators, and creative entrepreneurs, help inform you about the fundamentals of social media engagement strategies with its upcoming workshop, “Wired 2.0: Social Media Engagement & Planning” happening on August 20, Saturday, 1:00 to 6:00PM in Fully Booked, Bonifacio Global City.

 

“It covers all of the most important aspects of social media engagement: overview of social media in the Philippines, trends, engagement strategies, and measuring tools,” says Ana P. Santos, WBP Co-Founder and a journalist who focuses on women and gender issues. Santos is a regular columnist in Rappler and as the 2014 Persephone Miel Fellow for the Pulitzer Center on Crisis Reporting, her work has been published in The Atlantic and The Washington Post.

 

“You shouldn’t miss this event, especially if you’re a social media manager managing or promoting your company brand, or an entrepreneur who wants to tap social media as a cost effective way to communicate your business,” says Nikka Sarthou-Lainez, the other half of WBP and a lifestyle writer who contributes for various online and print publications. The duo both left their respective careers to pursue their passion to become full-time freelance writers and put up Writer’s Block Philippines in 2010. Since then, they have continued to organize writing workshops and other similar events.

 

The workshop features guest speakers who are considered experts in the industry: Jason Cruz, Dante Gagelonia, and Rocel Ann G. Junio. Cruz is the Business Lead Director for Social Products, New Business, and Strategy for MRM/McCann Manila, and is also a lecturer at the IIDM Certified Digital Marketer program. Gagelonia is a communications consultant and project manager who has worked with the Probe Media Foundation, among others. And Junio is a communications consultant and digital strategist with almost 10 years of experience in multimedia publishing, project management, creative direction, and digital marketing.

 

Registration is now ongoing for “Wired 2.0: Social Media Engagement & Planning”. For inquiries and reservations, email writersblock.ph@gmail.com or contact 0917.397.9927. Visit www.writersblockphilippines.com for more details.

 

This event is made possible by Freelancer.com, Fully Booked, Rappler.com, ClickTheCity.com, Sosro Fruit Tea, and Brownroots Creatives.