Find out how to manage Social Media Crisis

Social Media Crisis

If you are like a lot of other businesses, you depend on myriad social media platforms to engage with your customers.


Platforms like Facebook and Instagram are cost effective, wide-reaching and offer an instantaneous connection with followers. Most of the time, it is an effective strategy, but sometimes it is not. A post, a comment, a photo can go viral and not in a good way and before you know it, you have a social media crisis on your hands.


While many businesses and entrepreneurs develop social media campaigns with marketing and brand building as main objectives, not many craft a back-up social media crisis management plan thinking that it is not necessary or it is too expensive.


To help big and small businesses manage the social media landscape, Writer’s Block Philippines will be holding a seminar entitled, “Social Media Crisis: How to Manage, Ways to Avoid” on October 15, Saturday, 1pm-6pm at Fully Booked, Bonifacio Global City.


The seminar will train participants on how to work within existing budgets to set up a social media crisis management team and help them plan how to prevent social media crisis situations and how to manage them with corporate reputations intact.


“Social Media Crisis: How to Manage, Ways to Avoid” brings together social media mavens Jason Cruz of McCann Business Lead Director for MRM/McCann Manila and a lecturer at the IIDM Certified Digital Marketer program and Dante Gagelonia, a communications consultant for Puzzled Owl a creative enterprise of writers and editors to share their insights and expertise.


If you are a social media strategist working in the field of communications and other related fields, have a job that relies heavily social media promotions and marketing or an entrepreneur who acts as a “one-person show” managing their small business will greatly benefit from this training.


This event is brought to you by Writer’s Block Philippines, an organization that has been working to help individuals and organizations become more effective communicators through public workshops and customized corporate trainings, and is supported by, Fully Booked,,, Sosro Fruit Tea, and Brownroots Creatives.


Social Media Crisis will be on October 15, 2016 (Saturday), 1PM to 6PM at Fully Booked, Bonifacio Global City, Taguig. For inquiries, please call or text (0917) 397.9927 or email You can also check out our website:

FAQs – Social Media Crisis: How to Manage, Ways to Avoid

Social Media Crisis
What are the details of the event?
What: Social Media Crisis: How to Manage, Ways to Avoid
When: October 15, 2016 (Saturday), 1PM to 6PM
Where: U-View (basement), Fully Booked, Bonifacio Global City, Taguig
What is the seminar about?
Every brand wants to go viral — except if it is for the wrong reasons. In today’s current business environment where social media is the first line of interaction with customers, effective social media engagement now requires knowing how to manage and prevent social media crisis.In this half-day seminar, social media experts will share best practices and key insights on social media crisis management and prevention.
Who can attend the event?
If you manage a social media account for a company or organization, if you are a digital marketing strategist, or own a small business and use social media to promote your brand, Social Media Crisis: How to Manage, Ways to Avoid is for you. Others who might benefit from this seminar —
  • Those working in the field of communications and other related fields
  • Anyone whose job relies heavily social media promotions and marketing
  • Social media strategists
  • Entrepreneurs who act as a “one-person show” managing their small business
  • Freelance writers, creative entrepreneurs and other business owners who use communication to build their brand and promote their company.
*NOTE: This workshop is open to participants who are 18 years old and above.
What is the course outline?
The workshop will discuss the following topics:
1.) Setting up a social media crisis management framework
2.) Social media crisis management best practices
3.) Q&A portion with the speakers
How much is the registration fee?
There is a P2,000 fee per person, which simply covers the course fee. We’ll take care of the substance, but you take care of your sustenance, that okay?
How can I reserve a seat?
Simply sign up through our online registration form to signify your interest and we’ll email you the details on how to confirm a slot.
How can I pay for the workshop?
You may settle the workshop fee by making a deposit to our bank account. Details as follows:
Bank: BPI
Account name: Writer’s Block Creative Enterprises Co.
Account number: Current account 1751-0828-82
If you have the BPI app on your phone, you can also pay via bank transfer without having to enroll our account in your Bills Payment Roster. Simply click on the option, “Transfer to Anyone”.
For check payments, please make sure to deposit the check at least three banking days before the event. Once you’ve made the deposit/funds transfer, please email us a copy of the deposit slip/screen cap so we can confirm your slot. You may also pay via Paypal, which has a payment feature in our website.
Is there a deadline for signing up?
There is no deadline but please note that we will close the registration once all the slots have been filled up. Walk-in participants will only be accommodated if there are still available slots.
Who is hosting the event?
It will be conducted by Writer’s Block Philippines, a duo of editors and communicators who have collectively had more than 20 years of experience in freelance lifestyle and corporate writing.
Ana P. Santos: reproductive health rights and women’s issues
Ana has had over 12 years experience in advertising and marketing communications. She left her post as Assistant Vice President of a financial institution to pursue a career as a freelance writer. As an independent journalist and foreign correspondent covering sexual health rights and women’s issues, Ana has received media grants from Newsbreak, Probe Media Foundation and the Philippine Press Institute to cover population and development issues.
In 2014, she was awarded the Persephone Miel Fellowship by Pulitzer Center on Crisis Reporting and produced a series of stories about migrant mothers in Paris and Dubai. Her other Pulitzer Center grants include “HIV in the Philippines: State of Emergency” and “Au Pairs: The Dirty Work of Cultural Exchange”.
Ana has regular columns in Rappler while some of her full-length features have been published in the Guardian, The Atlantic and Foreign Policy.
Nikka Sarthou-Lainez: lifestyle / travel
Nikka has over 10 years of experience in writing for various online and print publications, as well as developing content for corporate clients. She is currently a full-time freelance editor/writer handling independent projects and corporate accounts.
In 2012, she was chosen as one of the five Asian representatives for Moleskine’s Modern Nomads and was included in its exhibition of travel writers’ kits where some of her travel paraphernalia were shown on display. She was the only featured travel writer from the Philippines, the others were from Hong Kong, Taiwan, Singapore, and Malaysia.
Her feature pieces have appeared in local publications like asianTraveler, Travelife, Spark, Celebrity Mom, Business World, Highlife, Metro, Metro Society, Philippine Tatler,,,,, GMA News Online, Rappler, and WayToGo powered by Smile magazine. She has also been published in Filipino publications abroad such as Filipino Star News in Michigan, Hawaii Filipino Chronicle, and Dubai-based magazine Illustrado.
Guest speaker: Jason Cruz
Jason Cruz is the Business Lead Director for Social Products, New Business, and Strategy for MRM//McCann Manila, the four-peat Campaign Asia Digital Agency of the Year, and digital arm of McCann Worldgroup Philippines.
He is also a lecturer at the IIDM Certified Digital Marketer program. His social media marketing website is listed by Social Media Examiner in the Top 24 Social Media Blogs of 2013, and he has professional publications on the Philippine Daily Inquirer, Medium, and LinkedIn.
He currently has over a hundred brand involvements in four years with McCann Worldgroup Philippines. He is the first MRM//McCann employee from the Asia-Pacific region to be featured on the Employee Spotlight, found on the company’s global website. His social marketing strategies are experienced in the industry through some of the country’s biggest brands and businesses, and he is a frequent face at industry events as a speaker and thought-leader.
Outside of social- and digital marketing, Jason holds a Kettlebell Fitness Trainer – Level 1 (KFT-1) certification, is a trained Emergency Medical Responder, and an adventure hiker.
Guest speaker: Dante Gagelonia
Dante Gagelonia is a communications consultant and project manager with Puzzled Owl, a partnership of like-minded writers and editors. He has worked in the academe, most notably as an English instructor at the University of the Philippines Diliman and as the publications coordinator of De La Salle-College of Saint Benilde.
He has also worked with the Probe Media Foundation as one of the proponents of the Mulat Pinoy-Kabataan News Network social media initiative, and has pursued advocacy work related to population and development. Dante has also been published in Entrepreneur Magazine, GMA News Online, K-Zone, and the Fully Booked Zine. Outside of work, Dante co-produces two of Metro Manila’s regular after-hours events: the pop-culture quiz GeekFight Trivia Night, and the comedic erotica performance Deus Sex Machina.
Who do I contact for more information about the workshop?
You can call us through this number (0917) 397.9927 or email You can also check out our website:

66th Palanca Awards winners, named

Palanca LOGO

Fifty-one literary personalities emerged as winners in the recently concluded 66th Carlos Palanca Memorial Awards for Literature (Palanca Awards). Among this year’s victors, 24 were first-time winners and one contender took home prizes in two separate categories.

The Carlos Palanca Foundation, Inc., the Awards’ organizer and sponsor, received entries in 20 categories, as the Novel and Nobela categories were not opened this year. Distinguished judges handpicked from their respective areas of expertise evaluated the submissions.

The awarding ceremony had multi-awarded actor, director, and theater artist Antonio “Tony” Mabesa as speaker and guest of honor. Mabesa is a professor emeritus at the University of the Philippines, for which he founded Dulaang UP. Mabesa was conferred the Gawad Dangal ng Lahi for a stellar career spanning six decades, during which he was involved in countless productions and has mentored students who eventually carved their own names in the industry.

The Palanca Awards is the longest-running literary competition in the Philippines and is considered as the gold standard in writing excellence. Named after the businessman and philanthropist Don Carlos Palanca Sr., it aims to both enrich Philippine Literature by giving incentives to writers and serve as a treasury of Philippine literary gems.

Following is the list of winners of the 66th Palanca Awards:



1st Prize          Mikaela Lu Apollo                                Hulagway sa Rabaw ng Tubig

2nd Prize         Harvey D. Lor                                      Minsan Nag-Selfie ang Isang Propagandista

3rd Prize          Jason Renz D. Barrios                        Ang Pinakamagandang Pamato sa Larong Piko

School Prize    Jubilee Christian Academy



1st Prize          Jill Esther V. Parreño                                       To Thine Own Self Be True

2nd Prize         Dawn Gabriela Emmanuele G. Dela Rosa       Then The Abstract Was Misunderstood

3rd Prize          Alpheus Matthew D. Llantero                         iThink, Therefore iAm




1st Prize          Orlando A. Oliveros                            Ang Daga

2nd Prize         Emmanuel T. Barrameda                     Bangkera

3rd Prize          Paolo Miguel G. Tiausas                      Cutter




1st Prize          Annalyn Leyesa-Go                            Ang Nakabibilib na si Lola Ising

2nd Prize         Manuelita Contreras-Cabrera              May Pula

3rd Prize          Eugene Y. Evasco                              Ambon ng Liwanag




1st Prize          Christopher S. Rosales                       Pugon na De-Gulong

2nd Prize         Eugene Y. Evasco                              Mga Pagsasanay sa Paggalugad ng Siyudad

3rd Prize          Segundo Matias                                  #PaperDolls




1st Prize          Mark Anthony S. Angeles                   ‘Di Lang Lalang

2nd Prize         Louie Jon Agustin Sanchez                Tempus Per Annum at Iba pang Tula

3rd Prize          Allan John Andres                              #PagsisiyasatSaSugat




1st Prize          German Villanueva Gervacio              Ang Totoo, Raya, Ang buwan ay Itlog ng Butiki

2nd Prize         John Patrick F. Solano                         Tiniklop-tiklop na Bugtong

3rd Prize          Vijae Orquia Alquisola                         Awit ng Bakwit



1st Prize          Real Name: Miguel Antonio Alfredo V. Luarca           Bait

Literary Name: Guelan Varela-Luarca

2nd Prize         Mark Adrian Crisostomo Ho                                        Billboard

3rd Prize          Ma. Cecilia C. De La Rosa                                           Ang Mga Bisita ni Jean



1st Prize          WALANG NAGWAGI

2nd Prize         WALANG NAGWAGI

3rd Prize          Full name: Carlito P. Casaje                  Chiaroscuro

Literary Name: Lito Casaje



1st Prize          Jimmy F. Flores                                               Kulay Lila ang Gabi na Binudburan pa ng mga Bituin

2nd Prize         Real Full Name: Ericdante Cabahug                Deadma Walking

Literary Name: Eric Cabahug

3rd Prize          Real Full Name: Ymmanwel Rico Provinio       Alay ng Lupa sa Daing ng Dagat

Literary Name: Raffaell Orotyerro





1st Prize          CD Borden                                           Tigpamaba sa Magay

2nd Prize         Gumer M. Rafanan                              Lumba

3rd Prize          Manuel M. Avenido, Jr.                        Estatwa



1st Prize          Ritchie D. Pagunsan                            Ang Panaad

2nd Prize         Early Sol A. Gadong                            Nagakaangay nga Panapton

3rd Prize          Alain Russ G. Dimzon                         Bahal Nga Tuba



1st Prize          NO WINNER

2nd Prize         NO WINNER

3rd Prize          Roy V. Aragon                                    Pamulinawen





1st Prize          Richard C. Cornelio                             Zoetrope

2nd Prize         Larissa Mae R. Suarez                       Sundays at the Cardozas’

3rd Prize          Michelle Abigail Tiu Tan                       Things that Matter



1st Prize          NO WINNER

2nd Prize         NO WINNER

3rd Prize          Joemar L. Furigay                               Saranggola



1st Prize          Joel Vega                                            A View From Masada

2nd Prize         Hammed Q. Bolotaolo                          Circle

3rd Prize          Maria Roselle G. Umlas                       Lip Reading



1st Prize          Ana Maria K. Lacuesta                       Hush Harbor

2nd Prize         Dr. Merlinda Bobis                               Accidents of Composition

3rd Prize          Angela Gabrielle Fabunan                   Homecoming Collection



1st Prize          NO WINNER

2nd Prize         Jaime An Lim                                       The Small Bright Things

3rd Prize          Patricia Celina A. Ngo                          Miniature Masterpieces



1st Prize          Peter Solis Nery                                  Tic-Tac-Toe

2nd Prize         Robert Arlo DeGuzman                       1990

3rd Prize          Patrick James Manongdo Valera         Gawani’s First Dance



1st Prize          Joachim Emilio B. Antonio                    The Floret Road

2nd Prize         NO WINNER

3rd Prize          Michael Aaron C. Gomez                    Tirador ng Tinago

Learn the Basics of Business Writing

The Basics of Business Writing workshop (September 2016)

As much of day to day business communication is written in emails, reports, and memos, today’s globalized business world demands that employees have the ability to communicate in clear and concise English.


However, speaking in English requires a different skill from writing clearly in English.


Effective business writing that is brief, concise, and grammatically correct, is a trademark of a company’s professional image and avoids misunderstandings that can impact business revenue and operations.


Writer’s Block Philippines, an organization dedicated to empowering writers, communicators, and creative entrepreneurs, will be hosting “The Basics of Business Writing”, a practical workshop that serves as an introduction to the basics of corporate communications and will cover strategies for writing emails and reports quickly, correctly, and professionally.


Carlo Figueroa will be the guest facilitator of the workshop. Figueroa has more than 15 years of dynamic and professional experience as a communications executive, public affairs professional, and a media practitioner, managing organizational relations with the press, government agencies, civil society, and other business stakeholders.


He is an assistant professorial lecturer at the Department of Communication of De La Salle University-Manila, teaching public relations, writing for multimedia, political communication, campaign strategies and issue management.


The half-day workshop will include developing a writing strategy to make your corporate text more targeted, persuasive, and effective, as well writing exercises and grammar drills to give you a comprehensive brush-up on corporate writing.


The Basics of Business Writing for ideal for anyone whose job relies heavily on communicating business strategies and directions by writing emails and reports, most especially—

  • Professional corporate communicator, a business owner/entrepreneur
  • Those working in the field of communications and other related fields
  • Freelance writers, creative entrepreneurs and other business owners who use communication to build their brand and promote their company
  • Anyone who works in “the global office” of the business process outsourcing industry


The Basics of Business Writing will be on September 17, 2016 (Saturday), 1PM to 6PM at Fully Booked, Bonifacio Global City, Taguig. For inquiries, please call or text (0917) 397.9927 or email You can also check out our website:


This event is made possible by, Fully Booked,,, Sosro Fruit Tea, and Brownroots Creatives.