Meet our speakers for Mastering Digital Marketing from Agency Experts

Here are two good reasons to sign up for Mastering Digital Marketing from Agency Experts happening on June 3, 2017 at Fully Booked, Bonifacio Global City. We’ll have two speakers from one of the country’s top agencies, Jason Cruz and Liza Lorenzo.

Jason Cruz is the Business Lead Director for Social Products, New Business, and Strategy for MRM//McCann Manila, the five-peat Campaign Asia Digital Agency of the Year, and digital arm of McCann Worldgroup Philippines. He is a lecturer and module designer at the IIDM Certified Digital Marketer program, the Philippines’ most popular digital marketing certification program. At 28, he is also the youngest member of McCann Worldgroup’s global network of social marketing leads.

He is the first MRM//McCann employee from the Asia-Pacific region to be featured on the Employee Spotlight, found on the company’s global website.

His work is experienced in the industry through some of the country’s biggest brands and businesses, having worked on over a hundred brands in nearly five years with McCann Worldgroup. He is also a prolific speaker at industry events.

Outside of social- and digital marketing, Jason holds a Kettlebell Fitness Trainer – Level 1 (KFT-1) certification, is a trained Emergency Medical Responder, and an adventure hiker.

Liza Lorenzo is currently a Social Management Director in MRM//McCann specializing in social media marketing. She joined the company in 2014, weeks before her graduation from De La Salle University where she studied Advertising Management. With her love for food and her advertising know-how, she championed social media assets of the food brands handled by the company. In 2016, she was promoted to Social Management Director where she handled not only food brands, but other FMCG brands as well. She continues to learn and share her digital marketing know-how to students as well as practitioners from different industries.

Registration is still ongoing for Mastering Digital Marketing from Agency Experts. For inquiries, contact 0917.397.9927 or email writersblock.ph@gmail.com

Discover Trade Secrets from Digital Experts

Everyone says that to market anything these days, you have to go digital. But what does “go digital” really mean?

In today’s hyperconnected world, digital marketing goes beyond promoting your business through an interactive website, engaging your customers through Facebook, and sending out email updates.

But at the rate that technology evolves, marketers are often left playing catch up. In the rush to go digital, big companies and small start-ups are getting on the digital marketing bandwagon without a clear strategic approach. This can result in lost resources and opportunities to effectively maximize online tools.

To help digital marketers, Writer’s Block Philippines, an organization dedicated to empowering writers, communicators, and creative entrepreneurs, will be hosting a seminar called Mastering Digital Marketing From Agency Expertson June 3 at Fully Booked, Bonifacio Global City. Here, participants will learn how to produce a digital marketing plan based on their brand objectives and translate that plan into clear and measurable online initiatives.

Experts from one of the country’s top agencies will share best practices for digital strategy planning, mistakes to avoid and those to learn from. The seminar is ideal for big companies who struggle with merging their traditional advertising online marketing strategies, digital marketers or planners who manage personalities or communities, small business owners who want to learn how to maximize the digital space with a modest budget.

“Digital marketing is a great equalizer. It gives big companies and small entrepreneurs the same access to portals that are easy to use and have a wide reach. Combine that with the technological capabilities of a smartphone and you’ve got what you need to produce polished professional content to market your brand to a wide audience. It was not that long ago when such capabilities were limited to big corporations with big advertising budgets,” said Jason Cruz who is a Business Lead Director in global digital marketing agency. Cruz will be talking about the importance of “storytelling” in engaging consumers, building a following and fostering brand loyalty.

“Part of any digital marketing strategy is content planning. This involves managing the mix of text, video, games and graphics—all the marketing platforms allowed on the digital space—to ensure that they effectively reach your target audience,” said Liza Lorenzo, a Social Management Director in global digital marketing agency. Lorenzo, who will also be one of the speakers, will walk participants through the steps in creating a content plan.

By the end of the half-day seminar, participants will be well versed in creating a winning digital marketing strategy that will maximize their technological investments—no matter what their budget.

Registration is now open for “Mastering Digital Marketing From Agency Experts” happening on June 3, 2017, Saturday, 1:00 to 5:00PM in Fully Booked, Bonifacio Global City. For inquiries and reservations, email writersblock.ph@gmail.com or contact 0917.397.9927. Visit www.writersblockphilippines.com for more details.

This event is made possible by Fully Booked, ClickTheCity.com, WhenInManila.com, and Brownroots Creatives.

Mastering Digital Marketing from Agency Experts — FAQs

GUIDE TO FREQUENTLY ASKED QUESTIONS (FAQS)

What are the event details?

What: Mastering Digital Marketing from Agency Experts

When: June 3, 2017 (Saturday),
 1PM to 5PM

Where: U-View (basement), Fully Booked, Bonifacio Global City, Taguig

Who is this event for?

In our upcoming seminar, Mastering Digital Marketing From Agency Experts“, participants will learn how to produce a digital marketing plan based on their brand objectives and translate that plan into clear and measurable online initiatives.

Experts from one of the country’s top agencies will share best practices for digital strategy planning, mistakes to avoid and those to learn from. The seminar is ideal for big companies who struggle with merging their traditional advertising online marketing strategies, digital marketers or planners who manage personalities or communities, small business owners who want to learn how to maximize the digital space with a modest budget.

 

What can I learn from this seminar?

Our agency experts will share their trade secrets on actual content creation, content planning, and why consistent storytelling is important.

 

How much is the registration fee?

There is a P2,500 fee per person, which simply covers the course fee. We’ll take care of the substance, but you take care of your sustenance, that okay?

How can I reserve a seat?

Simply sign up through our online registration form to signify your interest and we’ll email you the details on how to confirm a slot.

How can I pay for the seminar? 

You may settle the course fee by making a deposit to our bank account or via Paypal. Details as follows:

Bank: BPI

Account name: Writer’s Block Creative Enterprises Co.

Account number: Current account 1751 0828 82

If you have the BPI app on your phone, you can also pay via bank transfer without having to enroll our account in your Bills Payment Roster. Simply click on the option, “Transfer to Anyone”.

Once you’ve made the deposit/funds transfer, please notify us of your transaction by emailing us a copy of the deposit slip/screen cap so we can confirm your slot.

You may also pay via Paypal. Just let us know so we can email you an invoice.

Is there a deadline for signing up?

There is no deadline but please note that we will close the registration once all the slots have been filled up. Walk-in participants who will pay on the day itself will only be accommodated if there are still available slots.

 

Who is hosting the event?

It will be conducted by Writer’s Block Philippines, a duo of editors and communicators who have collectively had more than 20 years of experience in freelance lifestyle and corporate writing.

Ana P. Santos: reproductive health rights and women’s issues

Ana has had over 12 years experience in advertising and marketing communications. She left her post as Assistant Vice President of a financial institution five years ago to pursue a career as a freelance writer.

As an independent journalist and foreign correspondent covering sexual health rights and women’s issues, Ana has received media grants from Newsbreak, Probe Media Foundation and the Philippine Press Institute to cover population and development issues.

In  2014, she was named the Persephone Miel Fellow by Pulitzer Center on Crisis Reporting and did a series of reports on Filipino migrant mothers in Dubai and Paris. Her other Pulitzer Center grants include reports on HIV in the Philippines and young Filipino women who go to Denmark on a cultural exchange program as an au pair.

Ana has a regular column in Rappler while some of her full-length features have been published in the The Atlantic, The Los Angeles TImes,  Deutsche Welle – Germany  and Foreign Policy.

Nikka Sarthou-Lainez: lifestyle writer

With the belief that writing can take you places and traveling can inspire you to write, Nikka pursued a career as a lifestyle journalist. Her work has taken her to her dream destinations, which she has written about, and which have been immortalized in various print and online publications.

Graduating with a Bachelor of Arts Degree in Communication Arts from the University of the Philippines Los Baños, she got her feet wet in the local publishing industry before becoming a full-time freelance writer. Since then, she has written several features for asianTraveler, Travelife, Spark, Celebrity Mom, Business World, Highlife, Mango, Metro, Metro Society, ClicktheCity.com, Spot.ph, Herword.com, Homegrown.ph, GMA News Online, Rappler, and WayToGo powered by Smile magazine.

Nikka has also been published in Filipino publications abroad such as Filipino Star News in Michigan, Hawaii Filipino Chronicle, and Dubai-based magazine Illustrado. With her work, she was able to interact with movie celebrities, former ambassadors, inspiring entrepreneurs, and other interesting personalities. Aside from meeting and interviewing different characters, she particularly enjoys writing about travel, food, and other lifestyle-related features.

In 2012, she was chosen as one of the five Asian representatives for Moleskine’s Modern Nomads and was included in its exhibition of travel writers’ kits where some of her travel paraphernalia were shown on display. She was the only featured travel writer from the Philippines, the others were from Hong Kong, Taiwan, Singapore, and Malaysia.

She was formerly a Contributing Editor in Smile, the in-flight magazine of Cebu Pacific Air.

She never takes off her writer’s hat even when on vacation since she believes that anything can be turned into a story. View Nikka’s portfolio at www.nikkasarthou.com. 

Guest speaker: Jason Cruz

Jason Cruz is the Business Lead Director for Social Products, New Business, and Strategy for MRM//McCann Manila, the five-peat Campaign Asia Digital Agency of the Year, and digital arm of McCann Worldgroup Philippines. He is a lecturer and module designer at the IIDM Certified Digital Marketer program, the Philippines’ most popular digital marketing certification program. At 28, he is also the youngest member of McCann Worldgroup’s global network of social marketing leads.

He is the first MRM//McCann employee from the Asia-Pacific region to be featured on the Employee Spotlight, found on the company’s global website.

His work is experienced in the industry through some of the country’s biggest brands and businesses, having worked on over a hundred brands in nearly five years with McCann Worldgroup. He is also a prolific speaker at industry events.

Outside of social- and digital marketing, Jason holds a Kettlebell Fitness Trainer – Level 1 (KFT-1) certification, is a trained Emergency Medical Responder, and an adventure hiker.

Who do I contact for more information about the workshop?

You can call us through this number (0917) 397.9927 or email writersblock.ph@gmail.com. You can also check out our website: www.writersblockphilippines.com.