Know more about the business side of being a creative entrepreneur

Mark your calendars as the flagship workshop of Writer’s Block Philippines, “Jumpstart Your Freelance Writing Career (The Crash Course Edition),” happens on March 17 in co.lab, 4/F Optima Building, Salcedo Street, Legaspi Village, Makati City.

Aside from discussing the opportunities in freelance writing and other related topics, the workshop will feature a guest speaker who will tackle the business side of being a creative entrepreneur. Ariel Y. Lim, Jr., the Business Development Officer of Full Suite, Inc., will clue in the participants about business requirements and more.

Full Suite, Inc. has been operating since 1999, and the company has been helping companies of different sizes and industries for almost 13 years now. Full Suite allows them to focus on their core business by treating their company as our own. We become a strategic partner in growing their business. We become an extension of their company. Full Suite does these by providing support and other back-end activities in Accounting and HR. These include bookkeeping, financial reporting, payroll, benefits, policy setting and such.

The workshop fee is P2,500, which is inclusive of the course fee and workshop kit. Sign-up now and learn practical tips to help you jumpstart your freelance writing career! Limited slots available.

For more information, email us at writersblock.ph@gmail.com or call/text us through this number: 0927.850.8280. You can also check the Writer’s Block Philippines website at www.writersblockphilippines.com.

Writer’s Block Philippines brings you a crash course edition of “Jumpstart Your Freelance Writing Career”!

Writer’s Block Philippines (WBP) is happy to bring back its flagship workshop, “Jumpstart Your Freelance Writing Career,” but instead of the usual two-day workshop format, it will be a crash course edition, which is perfect for the aspiring writers that lead busy lives. This jam-packed one-day workshop will equip you with practical knowledge and business tools to start writing and building a career as a writer.

The founders of WBP, Ana Santos, Nikka Sarthou and Niña Terol-Zialcita, will conduct the workshop. They have over 15 years of combined experience in freelance writing and they will share their tips on how to build a career as a freelance writer.

According to Ana, an award-winning writer who contributes to the international wires, “We will look at the pros and cons and the myths and realities of freelance writing as a career. We will answer the question that every writer wants to know, ‘Is it really possible to earn a living as a freelance writer?’”

The workshop will also discuss the opportunities available in the field. Nikka shares that, “We will look at the various writing opportunities and how to capitalize on them and maximize them as diversified earning potentials.” She has been a full-time freelance writer for over five years now, and is currently maintaining three retainer jobs, including being a Contributing Editor in Smile magazine.

The best part of the workshop is that it will also talk about how to market yourself and the practical side of the business, which every professional writer should learn as well. Niña, the President and Deputy Editor of ProPinoy.net and an aluma of the European Journalism Institute, reveals that “Every writer should know how to write a pitch. A pitch to a writer is what an audition is to an actor—it’s a potential job that can lead to other potential jobs. Our pitching session—which has nothing to do with baseball–will clue you in on what editors are looking for and how to pique their interest.”

As a bonus, there will be a guest speaker during the workshop who will tackle the business side of being a creative entrepreneur. Ariel Y. Lim, Jr., the Business Development Officer of Full Suite, Inc., will clue in the participants about business requirements and more. Full Suite offers entrepreneurs and small companies different kinds of services to set-up their business.

What more could you ask for? Join the ranks of some of our past workshop participants, whose works have been featured in publications such as Illustrado, asianTraveler, Travelife, OfficiallyPhilippines.com, Good Housekeeping, Metro Society, and several others!

Here’s some more feedback from past workshop participants about Jumpstart Your Freelance Writing Career (taken from evaluation forms):

            “Great way to get yourself started on your writing career. Also a great way to gain friends and contacts.

            “I wasn’t very excited about your workshop at first but after attending it, I think it’s very good, very worthwhile, and the only one of its kind in the market today. Your approach is  very unique, different and very practical.”

            “Overall, I learned a lot from this workshop and the content is relevant for aspiring writers in our country. Therefore, it is very good workshop.”

            “I truly admire how the three ladies conducted the sessions. They are very comfortable with each other and it made me, as a participant, comfortable too. The set-up of the seminar, the presentations and the resources provided the best environment to learn about freelancing.”

            “You’re doing a great job! Very generous with tips, time and commitment/the  seriousness is needed in writing. Students take after their mentors and you three are creating responsible writer-entrepreneurs-to-be. Thank you.”

Why don’t you give yourself and your writing a chance? Sign-up now and get closer to your dream of being published!

Mark your calendars as our upcoming workshop will happen on March 17 (Saturday), 9am-6pm in co.lab, 4/F Optima Building, Salcedo Street, Legaspi Village, Makati City. The fee is P2,500, which is inclusive of the course fee and workshop kit.

Email us at writersblock.ph@gmail.com or call/text us through this number for more information: 0927.850.8280. You can also check the Writer’s Block Philippines website at www.writersblockphilippines.com or co.lab’s website www.colabmanila.com.

For media inquiries, please contact:
Nikka Sarthou

0927 8508280

writersblock.ph@gmail.com

Frequently Asked Questions (FAQs) about Jumpstart Your Freelance Writing Career (The Crash Course Edition)

Writer’s Block Philippines, together with co.lab, brings you Jumpstart Your Freelance Writing Career, the crash course edition!

This jampacked one-day workshop will equip you with practical knowledge and business tools to start writing and build a career as a writer.

What are the details of the workshop?

What: Jumpstart Your Freelance Writing Career–The Crash Course Edition

When: March 17, Saturday, 9am to 6pm

Where: Co.Lab Optima Building, Salcedo St. Legaspi Village, Makati City

What does the P2,500 course fee cover?

The P2,500 per head course fee covers the course fee and workshop kit.

How can I pay for the workshop?

You can deposit your payment to our bank account. Details as follows:

Bank: BPI

Account name: Writer’s Block Training Services

Account number: Savings account 1759 0377 11

Once you’ve made the deposit, please email us a copy of the deposit slip so we can send you an Acknowledgment Receipt.

What does the workshop cover?

The founders of Writer’s Block Philippines will discuss the following topics:

Why freelance?

Why should you freelance? It is about having more free time or just doing what you want? While both may be true, we will look at the pros and cons and the myths and realities of freelance writing as a career.

Opportunities

Freelancing is and can be a viable and sustainable career. We will look at the various writing opportunities, how to capitalize on them and maximize them as diversified earning potentials.

Marketing Yourself

Your byline is your brand.  Just like any brand you need to market yourself, create your portfolio, and create a positive image for yourself as a writer.

Practical Side of the Business

In this crash course of Jumpstart Your Freelance Writing Career, we will include a portion on the practical side of becoming a creative entrepreneur.

Getting Published

How do you start a freelance writing career? How do you get published? First, you have to know how to write a pitch  A pitch to a writer is what an audition is to an actor—it’s a potential job that can lead to other potential jobs. Our pitching session—which has nothing to do with baseball–will clue you in on what editors are looking for and how to pique their interest.

Who is conducting the workshop?

The workshop will be conducted by Writer’s Block Philippines, a group of freelance writers who have collectively had more than 20 years of experience in freelance writing.

The founders of Writer’s Block are:

Ana Santos: sexual health rights and women’s issues

Ana has had over 12 years experience in advertising and marketing communications. Her last position was Assistant Vice President of a financial institution.

As an independent journalist and foreign correspondent covering sexual health rights and women in armed conflict, Ana has received media grants from Newsbreak, Probe Media Foundation and the Philippine Press Institute to cover population and development issues.

She is also the Associate Editor of Illustrado, a Dubai-based lifestyle magazine for Filipinos.

Nikka Sarthou: lifestyle / travel

Nikka has over 10 years of experience in writing for various online and print publications, as well as developing content for corporate clients. Currently, Nikka is a full-time freelance writer handling independent projects and corporate accounts. She is also the Content Editor of OfficiallyPhilippines.com, a website that aims to be the ultimate travel guide to the Philippines. Nikka is also the Contributing Editor of Smile, the in-flight magazine of Cebu Pacific Air.

Nina Terol-Zialcita: arts & culture, travel, and advocacy


Nina has over 10 years of experience in corporate, non-profit and public sectors and has been engaged in independent consulting and freelance writing since 2003. She is currently the deputy editor of ProPinoy.net, and a contributor to various print and online publications. Her work can also be seen in books by the Asian Development Bank, the Direct Sellers Association of the Philippines, the Ten Accomplished Youth Organizations, and, just recently, [r]evolutionaries: The new generation of Filipino youth and youth organizations.

In 2010, Nina was a scholar at the European Journalism Institute in Prague, Czech Republic. Nina was also a former Editor-in-Chief of asianTraveler.

What do I need to bring to the workshop?

Please bring whatever writing materials you’ll need to take notes. Laptops are not recommended though as power outlets will be limited. As a provision, you may also want to bring a sweater or light jacket.

Who do I call for more information about the workshop?

You can email us at writersblock.ph@gmail.com or call/text us through this number for more information: 0927.850.8280. You can also check the Writer’s Block Philippines website at www.writersblockphilippines.com.

Using feature writing to attract new clients, improve business communications

MANILA, PHILIPPINES — People commonly associate feature writing with lifestyle articles and glossy magazines. For the savvy business communicator, however, feature writing can be a great way to tell a company or brand’s story (and we all love stories!), grab mindshare, change behaviors, and attract new business.

Take the case of a multinational construction company who wanted to soften its image and appear more approachable to its clients. It needed a communication solution to a perception problem about the product being “stiff”, “boring”, and “too technical.”

The solution: develop an in-house lifestyle publication that would show cement not just as a technical product, but as the stuff of which beautiful things are made. The feature articles housed in this magazine tackled architecture, interior design, even a bit of arts and culture, and, of course, profiles of people from all around the company that made it a great building partner.

There is also the case of a financial institution that wanted to promote one of its newly launched services. Using feature writing, it was able to showcase success stories of clients that had availed themselves of this service, as well as explain–in lay terms–mechanics that would otherwise have been crammed into a small flyer. Feature writing humanized the product and made it easier to understand.

Here are a few more ways to make the most of feature writing in your company or organization:

1.    Show human interest stories of your company’s leaders to show the open and warm culture in your company.

2.    Profile beneficiaries that show the positive, life-changing results of your work, and why it will be worth your donors’ money to choose YOUR non-profit or charity.

3.    Show tips for making the most of your product or service.

4.    Showcase a featured destination (or occasion) and show how, for example, your travel agency helps make memorable holidays like this come true.

5.    Share testimonials of happy clients and what makes your company THEIR partner of choice.

When done well, feature writing can be a powerful tool for business and can help you save on advertising costs. After all, there are few things more powerful than a compelling story shared online or through word of mouth.

To know more about how feature writing can work for your business or organization, join Feature Writing 101 by Writer’s Block Philippines. The one-day workshop runs on February 18, 2012, 10am to 6pm at Quantum Café, Kamagong St, Makati. For complete details, visit <www.writersblockphilippines.com>, email writersblock.ph@gmail.com, or call/text (0927) 850 5280.

Frequently Asked Questions (FAQs) about Feature Writing 101 v 3.0

What are the details of the workshop?
What: Feature Writing 101 v3
 (FW101)
When: February 18, 2012 (Saturday), 10AM to 6PM
Where: Quantum Café, Kamagong corner Bagtikan Streets, Makati City

 

 

 

 

What are the details of the workshop?
What: Feature Writing 101 v3
 (FW101)
When: February 18, 2012 (Saturday), 10AM to 6PM
Where: Quantum Café, Kamagong corner Bagtikan Streets, Makati City

What does the P2,800 course fee cover?
The P2,800 per head course fee covers the following:

  • Course fee
  • Lunch and snacks
  • Workshop kit

How can I pay for the workshop?
You can pay for the workshop via PayPal, which you can access on the sidebar of our website, www.writersblockphilippines.com, or you can deposit your payment to our bank account. Details as follows:

Bank: BPI
Account name: Writer’s Block Training Services
Account number: Savings account 1759 0377 11

Once you’ve made the deposit, please email us a copy of the deposit slip so we can send you an Acknowledgment Receipt.

How will this workshop benefit me if I am –
An aspiring writer who has not yet been published?

“FW101” aims to help you find your writer’s voice and uncover your writing style. The discussions will tackle common writing mistakes and common do’s and don’ts. The different feature stories and the effective ways of developing and writing a lead and storyline will also be discussed.

Already working as a freelance or full-time writer?
We have had many participants who are already freelance or full-time writers. They welcome the chance to polish their writing techniques and uncover new ones. They also mostly enjoy and benefit from the group session where is each person’s work is critiqued.

What does the workshop cover?

Introduction: Writer’s Block Founders
The founders of Writer’s Block Philippines collectively have close to two decades of experience in freelance writing. Together, their works on lifestyle, travel, arts & culture, advocacy, sex & relationships, and women’s issues have been extensively published both locally and internationally.

Now that they have made freelance writing their full-time job, they will answer the questions they are most commonly asked: what makes good feature writing? And how do you begin?

News vs. Features
We read, watch and listen to news all the time so we may all—in one way or another—be familiar with news writing, but what exactly is feature writing? Relating it to the more familiar writing form of news, we will talk about the differences between news and feature articles and cite examples of award-winning features.

Different Kinds of Feature Stories
From the personality feature to the travel and food feature, we will take you through the kinds of feature articles, what each should have, and how to make each one compelling, moving and relevant.

Finding a Story Angle
They say that there are many ways to skin a cat and in this exercise-led discussion, you will find out that there are many ways to tell a story. Just how many? That’s what this exercise aims to find out.

Asking the Right Questions
Asking the right questions is key to getting a good story. In this session, we will discuss what questions you should ask yourself before you take on an assignment and how to conduct good interviews.

Writing Techniques and Rituals
Intimidated by that blank piece of paper or that blinking cursor? We’ll talk about the different ways to get those creative juices flowing and some books that might help.

Writing a Lead
The lead is the first thing you will read in a story and, depending on how well it is written, can make you decide whether or not you want to go on reading. In this part of the workshop, we will talk about writing a good lead and its main function in storytelling.

Writing Your Story
We’ve gotten our story angles, our story material, and our lead. Now, let’s write the rest of the story. Participants will be given time to write a short feature. The group will break into small groups and discuss the piece for constructive feedback and critique.

Who is conducting the workshop?
The workshop will be conducted by Writer’s Block Philippines, a group of freelance writers who have collectively had more than 20 years of experience in freelance writing.

Website: www.writersblockphilippines.com

The founders of Writer’s Block are:

Ana Santos: sexual health rights and women’s issues
Ana has had over 12 years experience in advertising and marketing communications. Her last position was Assistant Vice President of a financial institution.

As an independent journalist and foreign correspondent covering sexual health rights and women in armed conflict, Ana has received media grants from Newsbreak, Probe Media Foundation and the Philippine Press Institute to cover population and development issues.

She is also the Associate Editor of Illustrado, a Dubai-based lifestyle magazine for Filipinos.

Nikka Sarthou: lifestyle / travel
Nikka has over 10 years of experience in writing for various online and print publications, as well as developing content for corporate clients. Her last corporate post was Associate Lifestyle Editor at a major publishing company.

Currently, Nikka is a full-time freelance writer handling independent projects and corporate accounts. She is also the Content Editor of OfficiallyPhilippines.com, a website that aims to be the ultimate travel guide to the Philippines. Nikka is also the Contributing Editor of Smile, the in-flight magazine of Cebu Pacific Air.

Nina Terol-Zialcita: arts & culture, travel, and advocacy
Nina has over 10 years of experience in corporate, non-profit and public sectors and has been engaged in independent consulting and freelance writing since 2003. She is currently the deputy editor of ProPinoy.net, and a contributor to various print and online publications. Her work can also be seen in books by the Asian Development Bank, the Direct Sellers Association of the Philippines, the Ten Accomplished Youth Organizations, and, just recently, [r]evolutionaries: The new generation of Filipino youth and youth organizations.

In 2010, Nina was a scholar at the European Journalism Institute in Prague, Czech Republic. Recently, Nina was also a former Editor-in-Chief of asianTraveler.

What do I need to bring to the workshop?
Please bring whatever writing materials you’ll need to take notes. Laptops are not recommended though as power outlets will be limited. As a provision, you may also want to bring a sweater or light jacket. Also bring a story idea to work on during the writing activity.

Who do I call for more information about the workshop?

You can email us at writersblock.ph@gmail.com or call/text us through this number for more information: 0927.850.8280. You can also check the Writer’s Block Philippines website at www.writersblockphilippines.com.

The power of cut-and-paste: How a dream board can be more effective than New Year’s resolutions

Writer’s Block Philippines co-founder Niña Terol-Zialcita shares how dreamboarding can be more effective than making New Year’s resolutions. Read the excerpt here below, and read the full blog post in her blog, Little Rich Girl.

Writer’s Block Philippines co-founder Niña Terol-Zialcita shares how dreamboarding can be more effective than making New Year’s resolutions. Read the excerpt here below, and read the full blog post in her blog, Little Rich Girl.

The power of cut-and-paste: How a dream board can be more effective than New Year’s resolutions

 

By now, you might already have made your list of New Year’s resolutions, starting with losing all the holiday weight that you’ve put on, kicking a nasty habit (such as smoking or drinking a wee bit much), spending more time with your family, or saving instead of spending. Whatever your resolutions may be, we all know the drill–you jot them down on a piece of paper, in a journal, or on a blog, and you make a commitment to stick to them. We also know that, unless you are able to successfully form a new habit out of your resolutions (it takes 21 days to form a habit, experts say), they will be just like many of our to-do lists–listed down but not really fully accomplished.

What New Year’s resolutions lack, I’ve seen, is the power to inspire us with positive images of our desired outcome. More often than not, the resolutions that we list are just means to get to an end instead of the desired end itself. For instance, many of us want to go back to the gym, sign up for yoga, lose weight, or stop smoking because, in the end, we want to live healthier, fuller lives. Or we want to save and invest more so that we can use our money and resources on the things that really matter to us–our families, our dream home, our dream vacation, future needs, and so on. For these resolutions to be truly effective, we need to be able to visualize them and map out how they fit into our lives.

This is where dreamboarding (or vision boarding) comes in.

First, what is a dream board?

A dream board, simply put, is a collage of images that help you visualize your dreams, goals, and priorities. It is made by cutting and pasting images from magazines and photographs onto a large sketchbook or illustration board, accompanied by some sort of mental processing. (More on this later.) It can be as all-encompassing as a dream board for your life goals, as medium-term as a dream board for the next year (or three, or five), or as short-term and as specific as a dream board for school or work, or love. There are no right or wrong “answers” for dreamboarding–although there are ideal conditions and processes for it–and you can do them as often as you’d like.

How it has worked for me

My first experience with creative visioning had been with my grades in school. I was a grade-conscious student, I admit, and I used to put on my bedroom wall ideal grade reports that looked almost exactly like the grade reports that were handed out by my school, but with the grades that I wanted to get. I wasn’t unrealistic by putting straight As on my ideal grade report, but I put in there the highest possible grades that I could get considering all the “givens” for that semester–how easy or challenging the professors were, my level of interest in the subjects, the chances of really getting As, and so on. Seeing the “vision grades” every single day motivated me to do my best in each of my subjects, and I ended up with almost the exact same grades that I put on my ideal grade report.

(The downside: I started using this technique only in my senior year in college–imagine if I had started much earlier!)

After having seen the power of creative visioning in my student life, I took visioning to a higher level and soon created a “vision wall”: a HUGE collage–more like a mural, actually–of images all over my bedroom walls, which I used to motivate and inspire me as I embarked on corporate life.

It’s been roughly 13 years since I first started creative visioning and dreamboarding, and it’s something I continue to do whenever I need clarity or inspiration or simply just a positive boost. There’s nothing like seeing your goals, dreams, and priorities laid out before your very eyes to inspire you to move along the right path–YOUR own path.

__

Read the full blog post in her blog, Little Rich Girl. Writer’s Block Philippines is also offering a three-hour Dreamboarding workshop on January 10, 2012 (Tuesday), 6-9PM at Quantum Cafe, Bagtikan corner Kamagong Streets, Makati City. To know more about this workshop, read our FAQs HERE. To register, fill out this online registration form. You may also email us at writersblock.ph@gmail.com or call/text (0927) 50 8280.

Happy New Year!

The perfect way to start the year: A Dreamboarding workshop

It’s typical to start another new year with a set of new resolutions, but have you tried creating your own dreamboard?

Dreamboarding is a more creative way to visualize what you want to happen in your life. By making your own dreamboard through crafting a collage of images that resonate with you, you will better understand your goals, priorities, and motivations. Isn’t that a more fun way to begin 2012?

Instead of making another list of resolutions, sign-up for the “Dreamboarding” session of Writer’s Block Philippines (WBP) on January 10, 2012 (Tuesday), 6:00-9:00pm in Quantum Café, Makati City. This event is open to writers and non-writers alike, both young and old. Even teenagers may join in on the fun.

Ana Santos, one of the founders of WBP says, “Some people like creating digital versions of their dreamboards, but we recommend the “analog” cut-and-paste version to allow serendipity to fully work its magic into the process.”

Participants will be given enough time to produce their own dreamboards during the event. “Although the dreamboard is something personal since you’ll be pouring your hopes and dreams there, nobody will be forced to share details that they wish to keep to themselves,” reveals Nikka Sarthou, another WBP co-founder.  Aside from visualizing your goals, the regular practice of dreamboarding can help you better understand your priorities and motivations, as well as inspire you to take charge of your own future.

According to WBP co-founder, Niña Terol-Zialcita, “Like any other workshop that you may have already attended, the Dreamboarding workshop will only be as effective as you make it. You get what you put into it. That said, the main ingredients for “success” in this workshop are: an open mind and an attitude of genuine learning and sharing.”

Start the year right in 2012 and register early, as slots are limited. The fee is P1,200, inclusive of food and workshop materials. (Regular discounts apply for WBP members.)

For inquiries and reservations, email writersblock.ph@gmail.com or contact (0927) 850 8280.

Sign-up for our Dreamboarding Workshop in January!

Start the year right by signing up for our first-ever event in 2012–Dreamboarding!

 

What is a dreamboard?

A dreamboard, also called a “vision board”, is a collage of images that are meant to creatively visualize and connect you to your life goals. Some people like creating digital versions of their dreamboards, but we recommend the “analog” cut-and-paste version to allow serendipity to fully work its magic into the process.

 

What exactly is a “Dreamboarding” workshop?

“Dreamboarding” is a three-hour creativity session where participants will be asked to take part in a visualization exercise, make their own dreamboards, and process the contents of their dreamboards to better understand their goals, priorities, and motivations. There are no right or wrong answers, and nobody will be forced to share details that they wish to keep to themselves.

 

What are the general details of the dreamboarding workshop?

When: January 10, 2012 (Tuesday)

Where: Quantum Café, FERON Building 9590 Kamagong corner Bagtikan Sts,. Makati City

Time: 6:00-9:00pm

 

Is the “Dreamboarding” workshop only for writers?

The “Dreamboarding” workshop is open to writers and non-writers alike, both young and old. Even teenagers may attend the event!

 

How many are the expected participants?

We can only accommodate a maximum of 20 participants for this event.

 

How I can benefit from the activity?

At the very least, making a dreamboard can help you visualize your goals. (And what you can visualize, you can more easily achieve!) On a deeper level, the regular practice of dreamboarding can help you better see underlying patterns in your life, understand your priorities and motivations, and be more inspired to take charge of your own future.

 

How much is the registration fee? And what does it cover?

The fee is P1,200, inclusive of food and workshop materials. (Regular discounts apply for WBP members. Please include your membership card number when emailing us your deposit slip and details.)

 

How can I pay for my slot?

To secure your slot to the workshop, you may pay the fee via deposit to our bank account. Details are as follows:

Bank: BPI

Bank account name: Writer’s Block Training Services

Account number: Savings account 1759-0377-11

Once you have made the deposit, please send us a scanned image of the deposit slip to our email address, writersblock.ph@gmail.com. Please also include your full name and mobile number so we can get in touch with you for any urgent communication.

Deadline for registration is NOON of Monday, January 9, 2012.

 

Will you be accepting walk-ins for this class?

Since we will need to prepare materials and food before this workshop, we’re afraid that we cannot accept walk-ins. Also, we will have only 20 slots for this workshop, so we encourage you to reserve and make your payments early.

 

Is there anything else that I will need to do or bring before the workshop?

Like any other workshop that you may have already attended, the Dreamboarding workshop will only be as effective as you make it. You get what you put into it. That said, the main ingredients for “success” in this workshop are: an open mind and an attitude of genuine learning and sharing. We shall provide the materials that you will use for this exercise, but if you’d like to bring your own magazines and art supplies, feel free to do so.

 

Who can I contact for more information?

You may reach us at (0927) 850 8280 or email writersblock.ph@gmail.com.

FAQs: An Introduction to Writing About Arts & Culture Workshop

AN INTRODUCTION TO WRITING ABOUT ARTS AND CULTURE
WRITER’S BLOCK PHILIPPINES & THE YUCHENGCO MUSEUM

Guide to Frequently Asked Questions

What are the details of the workshop?

What: Introduction to Writing About Arts and Culture
When: October 8, 2011 (Saturday)
Where: Yuchengco Museum, RCBC Tower Ayala Avenue, Makati
Time: 9AM to 6PM
Info info@yuchengcomuseum.org or (+63 2) 889-1234 (Please look for Carla Martinez)

What does the P3,500 course fee cover?

The P3,500 per head course fee covers

·         Course fee
·         Light snacks + drink

*NOTE: Bona fide members of Writer’s Block Philippines (those with annual membership) get 10% off on the workshop fee. Students also get a special 15% discount; to avail yourself of the discount, present or email or valid student ID to info@yuchengcomuseum.org before making payment. The 15% student discount does not apply to credit card payments and may NOT be combined with the 10% WBP member discount.

How can I pay for the workshop?

Workshop fees can be paid in cash, bank deposit, or check to the Yuchengco Museum. For payment details, please contact info@yuchengcomuseum.org or call (+63 2) 889-1234 and look for Carla Martinez.

You can pay for the workshop via credit card or PayPal, which you can access on www.writersblockphilippines.com.

Who should attend this workshop?

Anyone who wants to write effectively and creatively about Philippine arts and culture. This is ideal for students (at least university level), writers and journalists who cover the travel & leisure or arts & culture beats, or gallery publicists who want to attract a wider public through their writing. Bloggers who write about arts & culture and related themes will also benefit from this workshop.

Who are the speakers?

The workshop’s main speakers will be Yuchengco Museum curator Jeannie E. Javelosa and architect and graphologist Manny Miñana. Writing sessions will be handled by Writer’s Block Philippines’ trio of editor-founders Ana Santos, Nikka Sarthou, and Niña Terol-Zialcita.

Jeannie E. Javelosa

Jeannie is an Advocate for Culture and Sustainability. She is an award-winning Painter-Printmaker with more than 20 solo exhibits to her name; an Art Critic-Reviewer in the first part of her career; a Writer and Author with several awards for coffee table books on culture and the arts. She has run cultural institutions such as the Cultural Center of the Philippines Contemporary Visual Arts Museum, the Australia Center, and through the National Commission for Culture and the Arts (NCCA) and as Consultant under the Office of the President,  has handled national government projects on culture and the arts positioning Philippine culture in the International and ASEAN level.  She is presently the Curator for the Yuchengco Museum.

Jeannie is also a Strategic Branding and Marketing-Communications Specialist with her company EON Stakeholder Relations Firm whose main advocacy is Branding the Philippines. She is a Social-Entrepreneur for the green sustainable lifestyle through her establishments ECHOstore Sustainable Lifestyle and Le Bistro Vert Sustainable Foods, and leads the ECHO Sustainable Initiatives or the ECHOSI Foundation.

Jeannie is a yoga practitioner for the past 16 years, and a yoga teacher for the past decade with a certification for teaching Ashtanga Yoga.  She also writes about topics of her interest (culture, consciousness and wellness) in her regular Sunday column entitled A Spirited Soul at the Allure Section of the Philippine Star, as well as contributing articles to other glossy magazines.

Manny Miñana

Emmanuel Miñana is an architect by profession who has had a life-long interest in painting, drafting, photography, and graphology.

He received his degree in Architecture from the University of the Philippines’ School of Architecture in Diliman. He has taken further executive education on Sustainable Green Architecture, Hotel Design, Tourism and Resort design from the Graduate School of Design in Harvard.

Manny started his interest and study of graphology when he was twelve.  For the past thirty years, he has analyzed thousands of signatures here and abroad.  He hopes to share a clearer, finer insight on the nature of people through his personal studies and graphological theories that have arisen from this quiet pursuit.

Manny is married to commercial and fine arts photographer Denise Weldon and has two children, Alejandro, 13 and Carolina, 9.

Manny is a student of Siddha Yoga meditation. Last year, he ran the Paris and New York marathons.

This is Architect Miñana’s first public lecture on graphology.

Writer’s Block Philippines

The editor-founders of Writer’s Block Philippines have combined writing and editorial experience of over 20 years, spanning a wide variety of lifestyle, socio-political, and corporate themes. Ana Santos is the Associate Editor of Illustrado, an upscale lifestyle magazine for expat Filipinos based in Dubai, which also has an annual arts issue. Nikka Sarthou is a Contributing Editor of Cebu Pacific’s Smile, and is a prolific lifestyle, travel, and food writer. Niña Terol-Zialcita is the Editor-in-Chief of asianTraveler, and has been covering arts and culture themes for a number of years now.

Writer’s Block Philippines has been conducting regular writing workshops since 2010 and have covered freelance writing, feature writing, food writing, travel writing, and corporate writing. Their collaboration with the Yuchengco Museum is a first-of-its-kind endeavor, one that is sorely needed to help boost public engagement in Philippine arts and culture.

What will the course cover?

An Overview of Philippine Arts, Culture, and Heritage in  Contemporary Life
This session aims to contextualize the tech-savvy journalist within the equally wild, wired world of Philippine arts, culture, and heritage. It seeks to answer the questions: What is the current state of Philippine arts, culture, and heritage? How do these fields interact with travel writing? With food writing? With lifestyle writing? How are these relevant today—and why should we care?

Telling the Story of Arts and Culture
Presents a summary of the different types of stories that may be generated within the arts and culture beat, as well as examples of compelling reporting and its results:

– The Artist’s Sketch (personality profile)
– Traveling through Culture and Heritage
– Designing Pieces on Philippine Architecture
– The Art Review
– Opportunities in Arts, Culture, and Heritage Reporting

What You Need to Know
Presents an interactive “toolbox” of the different resources that arts and culture writers need to know in the Philippine context. Who are the sources for these stories and where can they be found? Where else can we go for research? How do we avoid tackling the same angles and using the same sources?

Asking the Right Questions
For the novice arts and culture writer, it is easy to make the mistake of presuming too much or asking too little. This session aims to share the best questions to ask to get the right kind of information, the right quotable quotes, and the right material to make a piece meaty, engaging, but not over-the-top

*Plus other hands-on writing exercises

Yuchengco Museum and Writer’s Block Philippines Partnership

 

Yuchengco Museum and Writer’s Block Philippines signed a Memorandum of Agreement (MOA) to work together to train writers on presenting the arts, culture, and heritage to a wider audience through the “Writing About Arts and Culture” program. The MOA was signed by Writer’s Block Philippines co-founders Niña Terol-Zialcita (left) and Nikka Sarthou (right) and Yuchengco Museum curator Jeannie Javelosa (center) during the program’s press launch on September 12 at Yuchengco Museum (not in photo is WBP co-founder Ana Santos). The first workshop under this partnership program will be held at the museum on October 8.