Brew Your Best Food Feature (2017)

Guide to Frequently Asked Questions (FAQs) 

What are the details of the workshop?

What: Brew Your Best Food Feature

When: March 25, 2017 (Saturday), 9AM to 12NOON

Where: 26th St. Bistro by The Coffee Bean & Tea Leaf*, Net Lima, Bonifacio Global City, Taguig

 

What is the workshop about?

Are you the type who would snap photos first before digging into your food?

Take your passion for food to another level with this specialized writing workshop, Brew Your Best Food Feature. In this introductory workshop, we’ll be discussing writing food related articles and finding story angles fit for publishing.

We’ll also have a guest speaker from ClickTheCity.scom, the Philippines’ definitive online entertainment and lifestyle guide that has been around for over a decade now.

 

Who can attend the event?

It would be ideal for participants to have a passion for food and/or writing, and are at least 18 years old to attend the event. No professional writing experience required here.

 

How much is the registration fee?

There is a P700 course fee per participant, which includes food and drink. It’s a food writing workshop after all!
 

How can I reserve a seat?

Simply sign up through our online registration form (https://docs.google.com/forms/d/e/1FAIpQLSf7MCr7PbQZKYNaeq4fX5Vs72msF5jJuOZS95LcfUxn53JgQw/viewform?usp=sf_link) to signify your interest and we’ll email you the details on how to confirm a slot.

 

How can I pay for the workshop? 

You may settle the workshop fee by making a deposit to our bank account or via Paypal. Details as follows:

Bank: BPI


Account name: Writer’s Block Creative Enterprises Co.

Account number: Current account 1751 0828 82

If you have the BPI app on your phone, you can also pay via bank transfer without having to enroll our account in your Bills Payment Roster. Simply click on the option, “Transfer to Anyone”.

Once you’ve made the deposit/funds transfer, please notify us of your transaction by emailing us a copy of the deposit slip/screen cap so we can confirm your slot.

You may also pay via Paypal, just let us know so we can send you an invoice.

 NOTE: Once you’ve settled the fee, please email us your complete name, contact details, and a copy of the deposit slip/screen cap of transaction so we can confirm your slot.

 

Is there a deadline for signing up?

There is no deadline but please note that we will close the registration once all the slots have been filled up. Walk-in participants will only be accommodated if there are still available slots.

 

Who is hosting the event?

It will be conducted by Writer’s Block Philippines, a duo of editors and communicators who have collectively had more than 20 years of experience in freelance lifestyle and corporate writing.

Ana P. Santos: reproductive health rights and women’s issues

Ana has had over 12 years experience in advertising and marketing communications. She left her post as Assistant Vice President of a financial institution five years ago to pursue a career as a freelance writer.

As an independent journalist and foreign correspondent covering sexual health rights and women’s issues, Ana has received media grants from Newsbreak, Probe Media Foundation and the Philippine Press Institute to cover population and development issues.

In  2014, she was named the Persephone Miel Fellow by Pulitzer Center on Crisis Reporting and did a series of reports on Filipino migrant mothers in Dubai and Paris. Her other Pulitzer Center grants include  reports on HIV in the Philippines and young Filipino women who go to Denmark on a cultural exchange program as an au pair.

Ana has a regular column in Rappler while some of her full-length features have been published in the The Atlantic, The Los Angeles TImes,  Deutsche Welle – Germany  and Foreign Policy.

 

Nikka Sarthou-Lainez: lifestyle / travel

With the belief that writing can take you places and traveling can inspire you to write, Nikka pursued a career as a lifestyle journalist. Her work has taken her to her dream destinations, which she has written about, and which have been immortalized in various print and online publications.

Graduating with a Bachelor of Arts Degree in Communication Arts from the University of the Philippines Los Baños, she got her feet wet in the local publishing industry before becoming a full-time freelance writer. Since then, she has written several features for asianTraveler, Travelife, Spark, Celebrity Mom, Business World, Highlife, Mango, Metro, Metro Society, ClicktheCity.com, Spot.ph, Herword.com, Homegrown.ph, GMA News Online, Rappler, and WayToGo powered by Smile magazine.

Nikka has also been published in Filipino publications abroad such as Filipino Star News in Michigan, Hawaii Filipino Chronicle, and Dubai-based magazine Illustrado. With her work, she was able to interact with movie celebrities, former ambassadors, inspiring entrepreneurs, and other interesting personalities. Aside from meeting and interviewing different characters, she particularly enjoys writing about travel, food, and other lifestyle-related features.

In 2012, she was chosen as one of the five Asian representatives for Moleskine’s Modern Nomads and was included in its exhibition of travel writers’ kits where some of her travel paraphernalia were shown on display. She was the only featured travel writer from the Philippines, the others were from Hong Kong, Taiwan, Singapore, and Malaysia.

She was formerly a Contributing Editor in Smile, the in-flight magazine of Cebu Pacific Air, and was also a part-time writer for Philippine Tatler.

She never takes off her writer’s hat even when on vacation since she believes that anything can be turned into a story. View Nikka’s portfolio at www.nikkasarthou.com. 

 

Guest speaker: Bea Acosta

Bea has been writing about food for almost ten years (and counting!) at ClickTheCity, a Philippine multi-platform guide to experiencing the best in entertainment and lifestyle.

She graduated from De La Salle University-Manila (DLSU) with a double degree in Communication Arts and Advertising Management, and also considers religious exercising in between food assignments one of her proudest achievements in life.

Bea is currently the Features Editor of ClickTheCity and through the years has witnessed how content online, especially food, has been dramatically evolving from web to mobile to social. To write about food in the online world, she believes you must know the food ecosystem well and you must always evolve to remain relevant and creative.

 

Who do I contact for more information about the workshop?

You can call us through this number (0917) 397.9927 or email writersblock.ph@gmail.com. You can also check out our website: www.writersblockphilippines.com.

Plan ahead for the summer with this writing lab for teens

Summertime means vacation, and that means finding activities to keep your kids busy. Explore your child’s other interests and even cultivate his creativity. Inject educational activities to his summer schedule like “The Write Stuff: A Writing Lab for Teens” on April 1, 2017, Saturday, 1:00 to 5:00PM in Fully Booked, Bonifacio Global City.

Facilitating the workshop will be Ana P. Santos and Nikka Sarthou-Lainez of Writer’s Block Philippines, an organization dedicated to empowering writers, communicators, and creative entrepreneurs.

“Aside from our typical freelance writing events, we also host a workshop for teens every summer season. We’d like to develop childrens’ interest and passion for writing at an early age. In this half-day activity, we’ll be sharing tips and techniques on how to discover your writer’s voice,” shares Santos, a journalist who focuses on women and gender issues.

Santos is a regular columnist in Rappler and Working Mom and as the 2014 Persephone Miel Fellow for the Pulitzer Center on Crisis Reporting, her work has been published in The Atlantic and The Washington Post.

“What’s unique about this workshop is the way we’ll ask participants to create stories using Talecraft, a story-creation card game. It’s a fun way to learn writing! As long as your teen has an interest in either reading or writing—and is between 13 to 18 years old—he can join the event,” says Sarthou-Lainez, a lifestyle writer who was chosen as one of the five Asian representatives for Moleskine’s Modern Nomads in 2012.

Talecraft Founder, Ria Lu, will be there to help the young writers break out of mental block and create stories with genres and characters that are outside of what they usually like to create. Participants will get to bring home their own set of Talecraft cards.

Registration is now open for “The Write Stuff: A Writing Lab for Teens” happening on April 1, 201, Saturday, 1:00 to 5:00PM in Fully Booked, Bonifacio Global City. For inquiries and reservations, email writersblock.ph@gmail.com or contact 0917.397.9927. Visit www.writersblockphilippines.com for more details.

This event is made possible by Fully Booked, ClickTheCity.com, and Brownroots Creatives.

The Write Stuff: A Writing Lab for Teens – FAQs (2017)

Guide to Frequently Asked Questions (FAQs) 

What are the details of the workshop?

What: The Write Stuff: A Writing Lab for Teens

When: April 1, 2017 (Saturday), 1PM to 5PM

Where: U-View, Fully Booked, Bonifacio Global City

What is the workshop about?

Got a teen who loves to read and write? If you’re looking for a productive activity for your kid this summer season—and give him a break from his online surfing or gaming, sign him up for “The Write Stuff: A Writing Lab for Teens”.

In this half-day workshop, the Founders of Writer’s Block Philippines will share different writing techniques and help your child discover his writer’s voice. While Talecraft creator, Ria Lu, will discuss the basics of fiction writing, character design, and story creation.

What is Talecraft?

Talecraft is a story-creation card game designed to help writers break out of mental block and create stories with genres and characters that are outside of what they usually like to create. There are three types of cards in Talecraft: the Genre cards, the Archetype cards, and the Key cards. Players need to pick cards from each type and create a story based on what they’ve picked. For more information about the game, please visit http://talecraft.komikasi.com.

Who can attend the event?

Ideally, participants should be teenagers between the ages of 13 to 18 years who generally have an interest in writing and want to hone their skills, especially in the following topics:

  • fiction writing
  • feature writing
  • journaling

How much is the registration fee?

There is a P3,000 fee per participant, which covers the course fee, Talecraft cards, and workshop kit. We’ll take care of the substance, but you take care of your sustenance, that okay?
How can I reserve a seat?

Simply sign up through our online registration form (https://docs.google.com/forms/d/e/1FAIpQLSfu2FVe2Kh_4EseJ9JbS2Xa2QqSwzcAj2muFv0XbkQRVvjtiw/viewform) to signify your interest and we’ll email you the details on how to confirm a slot.

How can I pay for the workshop? 

You may settle the workshop fee by making a deposit to our bank account or via Paypal. Details as follows:

Bank: BPI


Account name: Writer’s Block Creative Enterprises Co.

Account number: Current account 1751 0828 82

If you have the BPI app on your phone, you can also pay via bank transfer without having to enroll our account in your Bills Payment Roster. Simply click on the option, “Transfer to Anyone”.

Once you’ve made the deposit/funds transfer, please notify us of your transaction by emailing us a copy of the deposit slip/screen cap so we can confirm your slot.

You may also pay via Paypal, just let us know so we can send you an invoice.

NOTE: Once you’ve settled the fee, please email us your complete name, contact details, and a copy of the deposit slip/screen cap of transaction so we can confirm your slot.

Is there a deadline for signing up?

There is no deadline but please note that we will close the registration once all the slots have been filled up. Walk-in participants will only be accommodated if there are still available slots.

Also, it’s best to sign up and confirm a slot way before the event so we can prepare your handouts and certificates.

Who is hosting the event?

It will be conducted by Writer’s Block Philippines, a duo of editors and communicators who have collectively had more than 20 years of experience in freelance lifestyle and corporate writing.

Ana P. Santos: reproductive health rights and women’s issues

Ana has had over 12 years experience in advertising and marketing communications. She left her post as Assistant Vice President of a financial institution five years ago to pursue a career as a freelance writer.

As an independent journalist and foreign correspondent covering sexual health rights and women’s issues, Ana has received media grants from Newsbreak, Probe Media Foundation and the Philippine Press Institute to cover population and development issues.

In  2014, she was named the Persephone Miel Fellow by Pulitzer Center on Crisis Reporting and did a series of reports on Filipino migrant mothers in Dubai and Paris. Her other Pulitzer Center grants include  reports on HIV in the Philippines and young Filipino women who go to Denmark on a cultural exchange program as an au pair.

Ana has a regular column in Rappler while some of her full-length features have been published in the The Atlantic, The Los Angeles TImes,  Deutsche Welle – Germany  and Foreign Policy.

Nikka Sarthou-Lainez: lifestyle / travel

With the belief that writing can take you places and traveling can inspire you to write, Nikka pursued a career as a lifestyle journalist. Her work has taken her to her dream destinations, which she has written about, and which have been immortalized in various print and online publications.

Graduating with a Bachelor of Arts Degree in Communication Arts from the University of the Philippines Los Baños, she got her feet wet in the local publishing industry before becoming a full-time freelance writer. Since then, she has written several features for asianTraveler, Travelife, Spark, Celebrity Mom, Business World, Highlife, Mango, Metro, Metro Society, ClicktheCity.com, Spot.ph, Herword.com, Homegrown.ph, GMA News Online, Rappler, and WayToGo powered by Smile magazine.

Nikka has also been published in Filipino publications abroad such as Filipino Star News in Michigan, Hawaii Filipino Chronicle, and Dubai-based magazine Illustrado. With her work, she was able to interact with movie celebrities, former ambassadors, inspiring entrepreneurs, and other interesting personalities. Aside from meeting and interviewing different characters, she particularly enjoys writing about travel, food, and other lifestyle-related features.

In 2012, she was chosen as one of the five Asian representatives for Moleskine’s Modern Nomads and was included in its exhibition of travel writers’ kits where some of her travel paraphernalia were shown on display. She was the only featured travel writer from the Philippines, the others were from Hong Kong, Taiwan, Singapore, and Malaysia.

She was formerly a Contributing Editor in Smile, the in-flight magazine of Cebu Pacific Air, and was also a part-time writer for Philippine Tatler.

She never takes off her writer’s hat even when on vacation since she believes that anything can be turned into a story. View Nikka’s portfolio at www.nikkasarthou.com. 

Guest speaker: Ria Lu, Creator of Talecraft

Ria Lu is the President/CEO of Komikasi Games and Entertainment, Inc., the development company responsible for some of the award-winning Advergames in the country. Ria graduated with a Bachelor’s degree in Computer Science at the De La Salle University, Manila; and has taken up Computer Graphics for Games at the Tokyo Technical College. She is also currently the immediate Past-President of the Soroptimist International Club Parañaque, a socio-civic organization advocating the betterment of the lives of women and girls; and she is also a board member of the Game Developers’ Association of the Philippines. Ria is also the creator of the Talecraft and Flirt card games.

Who do I contact for more information about the workshop?

You can call us through this number (0917) 397.9927 or email writersblock.ph@gmail.com. You can also check out our website: www.writersblockphilippines.com.

Meet our guest speaker for JUMPSTART YOUR FREELANCE WRITING CAREER (2017)

Irish Dizon

Here’s another good reason to sign up for our flagship workshop, “Jumpstart Your Freelance Writing Career” — our guest speaker will be none other than Irish Christianne Dizon!

Irish is a 30-year-old freelance writer and editor from Pasay City. She took up Integrated Marketing Communications at the University of Asia & The Pacific—because she didn’t know what she wanted to be when she grew up. She never expected to end up writing for a living. In fact, before becoming the editor-in-chief of Team Real: Your All-Access Pass Into James Reid & Nadine Lustre’s World; before becoming a contributing editor for The Philippine Star Supreme, she floated from one unrelated job to another. i.e., associate at Kumon, marketing executive at BreadTalk, learning specialist at IBM, and finally, as the associate lifestyle and entertainment editor for Cosmopolitan magazine.

You can read her stuff in magazine like Preview, Good Housekeeping, Rogue, Candy, and Chalk, as well as on websites like Spot.ph and Stylebible.ph. Her writing style is straightforward, and she has a penchant for profiling figures people love to hate (i.e. Mocha Uson).

When she’s not beating a deadline, she’s most likely reading, listening and dancing to hiphop, watching the latest Filipino movie in cinemas, or raising hell on Twitter.

Registration is now ongoing for “Jumpstart Your Freelance Writing Career”. For inquiries and reservations, email writersblock.ph@gmail.com or contact 0917.397.9927.

Jumpstart Your Freelance Writing Career (2017)

Jumpstart poster 2017_3

GUIDE TO FREQUENTLY ASKED QUESTIONS (FAQs)

What are the details of the workshop?

What: Jumpstart Your Freelance Writing Career

When: February 18, 2016 (Saturday),
1PM to 6PM

Where: U-View (basement), Fully Booked, Bonifacio Global City, Taguig

 

Who is this workshop for? How will this workshop benefit me if I am –

An aspiring writer who has not yet been published

“Jumpstart Your Freelance Writing Career” (JYFWC) has very practical tips on how to get published, finding stories, and living a sustainable life as a creative entrepreneur. It also aims to dispel the myths—and highlight the realities of freelance writing and help the participant start out with the proper mind frame needed to start a career as a writer.

Already working as a freelance or full-time writer

JYFWC is all about creating a career as a writer. If you are already working as a freelance or full-time writer, this workshop can help you learn about the other different writing opportunities that are available, to help diversify your income.

You will also learn how to market and brand yourself as a writer.

Who should attend the event?

You don’t have to be a published writer to join the workshop. As long as you have an interest in pursuing writing as a career—and are 18 years old or above—you can sign up for the event.

This is especially ideal for the following:

  • freelance writers
  • bloggers
  • employees and stay-at-home folks who want to write on the side
  • retirees who want to pursue writing

How much is the registration fee?

There is a P2,000 fee per person, which simply covers the course fee. We’ll take care of the substance, but you take care of your sustenance, that okay?

How can I reserve a seat?

Simply sign up through our online registration form (https://docs.google.com/forms/d/e/1FAIpQLSfv7ywYvlly9tZoBTPGR3DTQiAWHKnhY8XiSxR6uPFnyW4Wug/viewform) to signify your interest and we’ll email you the details on how to confirm a slot.

How can I pay for the workshop? 

You may settle the workshop fee by making a deposit to our bank account or via Paypal. Details as follows:

Bank: BPI


Account name: Writer’s Block Creative Enterprises Co.

Account number: Current account 1751 0828 82

If you have the BPI app on your phone, you can also pay via bank transfer without having to enroll our account in your Bills Payment Roster. Simply click on the option, “Transfer to Anyone”.

Once you’ve made the deposit/funds transfer, please notify us of your transaction by emailing us a copy of the deposit slip/screen cap so we can confirm your slot.

You may also pay via Paypal, which has a payment feature in our website (writersblockphilippines.com).

Is there a deadline for signing up?

There is no deadline but please note that we will close the registration once all the slots have been filled up. Walk-in participants who will pay on the day itself will only be accommodated if there are still available slots.

Who is hosting the event?

It will be conducted by Writer’s Block Philippines, a duo of editors and communicators who have collectively had more than 20 years of experience in freelance lifestyle and corporate writing.

Ana P. Santos: reproductive health rights and women’s issues

Ana has had over 12 years experience in advertising and marketing communications. She left her post as Assistant Vice President of a financial institution five years ago to pursue a career as a freelance writer.

As an independent journalist and foreign correspondent covering sexual health rights and women’s issues, Ana has received media grants from Newsbreak, Probe Media Foundation and the Philippine Press Institute to cover population and development issues.

In  2014, she was named the Persephone Miel Fellow by Pulitzer Center on Crisis Reporting and did a series of reports on Filipino migrant mothers in Dubai and Paris. Her other Pulitzer Center grants include  reports on HIV in the Philippines and young Filipino women who go to Denmark on a cultural exchange program as an au pair.

Ana has a regular column in Rappler while some of her full-length features have been published in the The Atlantic, The Los Angeles TImes,  Deutsche Welle – Germany  and Foreign Policy.

Nikka Sarthou-Lainez: lifestyle / food & travel

With the belief that writing can take you places and traveling can inspire you to write, Nikka pursued a career as a lifestyle journalist. Her work has taken her to her dream destinations, which she has written about, and which have been immortalized in various print and online publications.

Graduating with a Bachelor of Arts Degree in Communication Arts from the University of the Philippines Los Baños, she got her feet wet in the local publishing industry before becoming a full-time freelance writer. Since then, she has written several features for asianTraveler, Travelife, Spark, Celebrity Mom, Business World, Highlife, Mango, Metro, Metro Society, ClicktheCity.com, Spot.ph, Herword.com, Homegrown.ph, GMA News Online, Rappler, and WayToGo powered by Smile magazine.

Nikka has also been published in Filipino publications abroad such as Filipino Star News in Michigan, Hawaii Filipino Chronicle, and Dubai-based magazine Illustrado. With her work, she was able to interact with movie celebrities, former ambassadors, inspiring entrepreneurs, and other interesting personalities. Aside from meeting and interviewing different characters, she particularly enjoys writing about travel, food, and other lifestyle-related features.

In 2012, she was chosen as one of the five Asian representatives for Moleskine’s Modern Nomads and was included in its exhibition of travel writers’ kits where some of her travel paraphernalia were shown on display. She was the only featured travel writer from the Philippines, the others were from Hong Kong, Taiwan, Singapore, and Malaysia.

She was formerly a Contributing Editor in Smile, the in-flight magazine of Cebu Pacific Air, and was also a part-time writer for Philippine Tatler.

She never takes off her writer’s hat even when on vacation since she believes that anything can be turned into a story. View Nikka’s portfolio at www.nikkasarthou.com. 

Guest speaker: Irish Christianne Dizon

Irish is a 30-year-old freelance writer and editor from Pasay City. She took up Integrated Marketing Communications at the University of Asia & The Pacific—because she didn’t know what she wanted to be when she grew up. She never expected to end up writing for a living. In fact, before becoming the editor-in0chief of Team Real: Your All-Access Pass Into James Reid & Nadine Lustre’s World; before becoming a contributing editor for The Philippine Star Supreme, she floated from one unrelated job to another. i.e., associate at Kumon, marketing executive at BreadTalk, learning specialist at IBM, and finally, as the associate lifestyle and entertainment editor for Cosmopolitan magazine. You can read her stuff in magazine like Preview, Good Housekeeping, Rogue, Candy, and Chalk, as well as on websites like Spot.ph and Stylebible.ph. Her writing style is straightforward, and she has a penchant for profiling figures people love to hate (i.e. Mocha Uson). When she’s not beating a deadline, she’s most likely reading, listening and dancing to hiphop, watching the latest Filipino movie in cinemas, or raising hell on Twitter.

Who do I contact for more information about the workshop?

You can call us through this number (0917) 397.9927 or email writersblock.ph@gmail.com. You can also check out our website: www.writersblockphilippines.com.

Meet the speakers for our next event, SOCIAL MEDIA CRISIS

Have you signed up for SOCIAL MEDIA CRISIS: How to Manage, Ways to Avoid yet? We’ll have two guest speakers who are considered experts in the industry: Jason Cruz and Dante Gagelonia.

Jason Cruz

Jason Cruz is the Business Lead Director for Social Products, New Business, and Strategy for MRM//McCann Manila, the four-peat Campaign Asia Digital Agency of the Year, and digital arm of McCann Worldgroup Philippines. He is also a lecturer at the IIDM Certified Digital Marketer program. His social media marketing website is listed by Social Media Examiner in the Top 24 Social Media Blogs of 2013, and he has professional publications on the Philippine Daily Inquirer, Medium, and LinkedIn. He currently has over a hundred brand involvements in four years with McCann Worldgroup Philippines.

He is the first MRM//McCann employee from the Asia-Pacific region to be featured on the Employee Spotlight, found on the company’s global website.

His social marketing strategies are experienced in the industry through some of the country’s biggest brands and businesses, and he is a frequent face at industry events as a speaker and thought-leader. Outside of social- and digital marketing, Jason holds a Kettlebell Fitness Trainer – Level 1 (KFT-1) certification, is a trained Emergency Medical Responder, and an adventure hiker.

Dante Gagelonia is a communications consultant and project manager with Puzzled Owl, a partnership of like-minded writers and editors. He has worked in the academe, most notably as an English instructor at the University of the Philippines Diliman and as the publications coordinator of De La Salle-College of Saint Benilde. He has also worked with the Probe Media Foundation as one of the proponents of the Mulat Pinoy-Kabataan News Network social media initiative, and has pursued advocacy work related to population and development.

Dante Gagelonia

Dante has also been published in Entrepreneur Magazine, GMA News Online, K-Zone, and the Fully Booked Zine. Outside of work, Dante co-produces two of Metro Manila’s regular after-hours events: the pop-culture quiz GeekFight Trivia Night, and the comedic erotica performance Deus Sex Machina.

For inquiries, you can call us through this number (0917) 397.9927 or email writersblock.ph@gmail.com. You can also check out our website: www.writersblockphilippines.com.

Find out how to manage Social Media Crisis

Social Media Crisis

If you are like a lot of other businesses, you depend on myriad social media platforms to engage with your customers.

 

Platforms like Facebook and Instagram are cost effective, wide-reaching and offer an instantaneous connection with followers. Most of the time, it is an effective strategy, but sometimes it is not. A post, a comment, a photo can go viral and not in a good way and before you know it, you have a social media crisis on your hands.

 

While many businesses and entrepreneurs develop social media campaigns with marketing and brand building as main objectives, not many craft a back-up social media crisis management plan thinking that it is not necessary or it is too expensive.

 

To help big and small businesses manage the social media landscape, Writer’s Block Philippines will be holding a seminar entitled, “Social Media Crisis: How to Manage, Ways to Avoid” on October 15, Saturday, 1pm-6pm at Fully Booked, Bonifacio Global City.

 

The seminar will train participants on how to work within existing budgets to set up a social media crisis management team and help them plan how to prevent social media crisis situations and how to manage them with corporate reputations intact.

 

“Social Media Crisis: How to Manage, Ways to Avoid” brings together social media mavens Jason Cruz of McCann Business Lead Director for MRM/McCann Manila and a lecturer at the IIDM Certified Digital Marketer program and Dante Gagelonia, a communications consultant for Puzzled Owl a creative enterprise of writers and editors to share their insights and expertise.

 

If you are a social media strategist working in the field of communications and other related fields, have a job that relies heavily social media promotions and marketing or an entrepreneur who acts as a “one-person show” managing their small business will greatly benefit from this training.

 

This event is brought to you by Writer’s Block Philippines, an organization that has been working to help individuals and organizations become more effective communicators through public workshops and customized corporate trainings, and is supported by Freelancer.com, Fully Booked, Rappler.com, ClickTheCity.com, Sosro Fruit Tea, and Brownroots Creatives.

 

Social Media Crisis will be on October 15, 2016 (Saturday), 1PM to 6PM at Fully Booked, Bonifacio Global City, Taguig. For inquiries, please call or text (0917) 397.9927 or email writersblock.ph@gmail.com. You can also check out our website: www.writersblockphilippines.com.

FAQs – Social Media Crisis: How to Manage, Ways to Avoid

Social Media Crisis
What are the details of the event?
What: Social Media Crisis: How to Manage, Ways to Avoid
When: October 15, 2016 (Saturday), 1PM to 6PM
Where: U-View (basement), Fully Booked, Bonifacio Global City, Taguig
What is the seminar about?
Every brand wants to go viral — except if it is for the wrong reasons. In today’s current business environment where social media is the first line of interaction with customers, effective social media engagement now requires knowing how to manage and prevent social media crisis.In this half-day seminar, social media experts will share best practices and key insights on social media crisis management and prevention.
Who can attend the event?
If you manage a social media account for a company or organization, if you are a digital marketing strategist, or own a small business and use social media to promote your brand, Social Media Crisis: How to Manage, Ways to Avoid is for you. Others who might benefit from this seminar —
  • Those working in the field of communications and other related fields
  • Anyone whose job relies heavily social media promotions and marketing
  • Social media strategists
  • Entrepreneurs who act as a “one-person show” managing their small business
  • Freelance writers, creative entrepreneurs and other business owners who use communication to build their brand and promote their company.
*NOTE: This workshop is open to participants who are 18 years old and above.
What is the course outline?
The workshop will discuss the following topics:
1.) Setting up a social media crisis management framework
2.) Social media crisis management best practices
3.) Q&A portion with the speakers
How much is the registration fee?
There is a P2,000 fee per person, which simply covers the course fee. We’ll take care of the substance, but you take care of your sustenance, that okay?
How can I reserve a seat?
Simply sign up through our online registration form https://docs.google.com/forms/d/e/1FAIpQLSeO6GjXQP4UWrUKJ15-T5PPVxbwGm3rV1Pi-Zol5ZTNmCmP0g/viewform?c=0&w=1 to signify your interest and we’ll email you the details on how to confirm a slot.
How can I pay for the workshop?
You may settle the workshop fee by making a deposit to our bank account. Details as follows:
Bank: BPI
Account name: Writer’s Block Creative Enterprises Co.
Account number: Current account 1751-0828-82
If you have the BPI app on your phone, you can also pay via bank transfer without having to enroll our account in your Bills Payment Roster. Simply click on the option, “Transfer to Anyone”.
For check payments, please make sure to deposit the check at least three banking days before the event. Once you’ve made the deposit/funds transfer, please email us a copy of the deposit slip/screen cap so we can confirm your slot. You may also pay via Paypal, which has a payment feature in our website.
Is there a deadline for signing up?
There is no deadline but please note that we will close the registration once all the slots have been filled up. Walk-in participants will only be accommodated if there are still available slots.
Who is hosting the event?
It will be conducted by Writer’s Block Philippines, a duo of editors and communicators who have collectively had more than 20 years of experience in freelance lifestyle and corporate writing.
Ana P. Santos: reproductive health rights and women’s issues
Ana has had over 12 years experience in advertising and marketing communications. She left her post as Assistant Vice President of a financial institution to pursue a career as a freelance writer. As an independent journalist and foreign correspondent covering sexual health rights and women’s issues, Ana has received media grants from Newsbreak, Probe Media Foundation and the Philippine Press Institute to cover population and development issues.
In 2014, she was awarded the Persephone Miel Fellowship by Pulitzer Center on Crisis Reporting and produced a series of stories about migrant mothers in Paris and Dubai. Her other Pulitzer Center grants include “HIV in the Philippines: State of Emergency” and “Au Pairs: The Dirty Work of Cultural Exchange”.
Ana has regular columns in Rappler while some of her full-length features have been published in the Guardian, The Atlantic and Foreign Policy.
Nikka Sarthou-Lainez: lifestyle / travel
Nikka has over 10 years of experience in writing for various online and print publications, as well as developing content for corporate clients. She is currently a full-time freelance editor/writer handling independent projects and corporate accounts.
In 2012, she was chosen as one of the five Asian representatives for Moleskine’s Modern Nomads and was included in its exhibition of travel writers’ kits where some of her travel paraphernalia were shown on display. She was the only featured travel writer from the Philippines, the others were from Hong Kong, Taiwan, Singapore, and Malaysia.
Her feature pieces have appeared in local publications like asianTraveler, Travelife, Spark, Celebrity Mom, Business World, Highlife, Metro, Metro Society, Philippine Tatler, ClicktheCity.com, Spot.ph, Herword.com, Homegrown.ph, GMA News Online, Rappler, and WayToGo powered by Smile magazine. She has also been published in Filipino publications abroad such as Filipino Star News in Michigan, Hawaii Filipino Chronicle, and Dubai-based magazine Illustrado.
Guest speaker: Jason Cruz
Jason Cruz is the Business Lead Director for Social Products, New Business, and Strategy for MRM//McCann Manila, the four-peat Campaign Asia Digital Agency of the Year, and digital arm of McCann Worldgroup Philippines.
He is also a lecturer at the IIDM Certified Digital Marketer program. His social media marketing website is listed by Social Media Examiner in the Top 24 Social Media Blogs of 2013, and he has professional publications on the Philippine Daily Inquirer, Medium, and LinkedIn.
He currently has over a hundred brand involvements in four years with McCann Worldgroup Philippines. He is the first MRM//McCann employee from the Asia-Pacific region to be featured on the Employee Spotlight, found on the company’s global website. His social marketing strategies are experienced in the industry through some of the country’s biggest brands and businesses, and he is a frequent face at industry events as a speaker and thought-leader.
Outside of social- and digital marketing, Jason holds a Kettlebell Fitness Trainer – Level 1 (KFT-1) certification, is a trained Emergency Medical Responder, and an adventure hiker.
Guest speaker: Dante Gagelonia
Dante Gagelonia is a communications consultant and project manager with Puzzled Owl, a partnership of like-minded writers and editors. He has worked in the academe, most notably as an English instructor at the University of the Philippines Diliman and as the publications coordinator of De La Salle-College of Saint Benilde.
He has also worked with the Probe Media Foundation as one of the proponents of the Mulat Pinoy-Kabataan News Network social media initiative, and has pursued advocacy work related to population and development. Dante has also been published in Entrepreneur Magazine, GMA News Online, K-Zone, and the Fully Booked Zine. Outside of work, Dante co-produces two of Metro Manila’s regular after-hours events: the pop-culture quiz GeekFight Trivia Night, and the comedic erotica performance Deus Sex Machina.
Who do I contact for more information about the workshop?
You can call us through this number (0917) 397.9927 or email writersblock.ph@gmail.com. You can also check out our website: www.writersblockphilippines.com.

66th Palanca Awards winners, named

Palanca LOGO

Fifty-one literary personalities emerged as winners in the recently concluded 66th Carlos Palanca Memorial Awards for Literature (Palanca Awards). Among this year’s victors, 24 were first-time winners and one contender took home prizes in two separate categories.

The Carlos Palanca Foundation, Inc., the Awards’ organizer and sponsor, received entries in 20 categories, as the Novel and Nobela categories were not opened this year. Distinguished judges handpicked from their respective areas of expertise evaluated the submissions.

The awarding ceremony had multi-awarded actor, director, and theater artist Antonio “Tony” Mabesa as speaker and guest of honor. Mabesa is a professor emeritus at the University of the Philippines, for which he founded Dulaang UP. Mabesa was conferred the Gawad Dangal ng Lahi for a stellar career spanning six decades, during which he was involved in countless productions and has mentored students who eventually carved their own names in the industry.

The Palanca Awards is the longest-running literary competition in the Philippines and is considered as the gold standard in writing excellence. Named after the businessman and philanthropist Don Carlos Palanca Sr., it aims to both enrich Philippine Literature by giving incentives to writers and serve as a treasury of Philippine literary gems.

Following is the list of winners of the 66th Palanca Awards:

KABATAAN DIVISION

KABATAAN SANAYSAY

1st Prize          Mikaela Lu Apollo                                Hulagway sa Rabaw ng Tubig

2nd Prize         Harvey D. Lor                                      Minsan Nag-Selfie ang Isang Propagandista

3rd Prize          Jason Renz D. Barrios                        Ang Pinakamagandang Pamato sa Larong Piko

School Prize    Jubilee Christian Academy

 

KABATAAN ESSAY

1st Prize          Jill Esther V. Parreño                                       To Thine Own Self Be True

2nd Prize         Dawn Gabriela Emmanuele G. Dela Rosa       Then The Abstract Was Misunderstood

3rd Prize          Alpheus Matthew D. Llantero                         iThink, Therefore iAm

 

FILIPINO DIVISION

MAIKLING KUWENTO

1st Prize          Orlando A. Oliveros                            Ang Daga

2nd Prize         Emmanuel T. Barrameda                     Bangkera

3rd Prize          Paolo Miguel G. Tiausas                      Cutter

 

 

MAIKLING KUWENTONG PAMBATA

1st Prize          Annalyn Leyesa-Go                            Ang Nakabibilib na si Lola Ising

2nd Prize         Manuelita Contreras-Cabrera              May Pula

3rd Prize          Eugene Y. Evasco                              Ambon ng Liwanag

 

 

SANAYSAY

1st Prize          Christopher S. Rosales                       Pugon na De-Gulong

2nd Prize         Eugene Y. Evasco                              Mga Pagsasanay sa Paggalugad ng Siyudad

3rd Prize          Segundo Matias                                  #PaperDolls

 

 

TULA

1st Prize          Mark Anthony S. Angeles                   ‘Di Lang Lalang

2nd Prize         Louie Jon Agustin Sanchez                Tempus Per Annum at Iba pang Tula

3rd Prize          Allan John Andres                              #PagsisiyasatSaSugat

 

 

TULA PARA SA MGA BATA

1st Prize          German Villanueva Gervacio              Ang Totoo, Raya, Ang buwan ay Itlog ng Butiki

2nd Prize         John Patrick F. Solano                         Tiniklop-tiklop na Bugtong

3rd Prize          Vijae Orquia Alquisola                         Awit ng Bakwit

 

DULANG MAY ISANG YUGTO

1st Prize          Real Name: Miguel Antonio Alfredo V. Luarca           Bait

Literary Name: Guelan Varela-Luarca

2nd Prize         Mark Adrian Crisostomo Ho                                        Billboard

3rd Prize          Ma. Cecilia C. De La Rosa                                           Ang Mga Bisita ni Jean

 

DULANG GANAP ANG HABA

1st Prize          WALANG NAGWAGI

2nd Prize         WALANG NAGWAGI

3rd Prize          Full name: Carlito P. Casaje                  Chiaroscuro

Literary Name: Lito Casaje

 

DULANG PAMPELIKULA

1st Prize          Jimmy F. Flores                                               Kulay Lila ang Gabi na Binudburan pa ng mga Bituin

2nd Prize         Real Full Name: Ericdante Cabahug                Deadma Walking

Literary Name: Eric Cabahug

3rd Prize          Real Full Name: Ymmanwel Rico Provinio       Alay ng Lupa sa Daing ng Dagat

Literary Name: Raffaell Orotyerro

 

 

REGIONAL DIVISION

SHORT STORY – CEBUANO

1st Prize          CD Borden                                           Tigpamaba sa Magay

2nd Prize         Gumer M. Rafanan                              Lumba

3rd Prize          Manuel M. Avenido, Jr.                        Estatwa

 

SHORT STORY – HILIGAYNON

1st Prize          Ritchie D. Pagunsan                            Ang Panaad

2nd Prize         Early Sol A. Gadong                            Nagakaangay nga Panapton

3rd Prize          Alain Russ G. Dimzon                         Bahal Nga Tuba

 

SHORT STORY – ILOKANO

1st Prize          NO WINNER

2nd Prize         NO WINNER

3rd Prize          Roy V. Aragon                                    Pamulinawen

 

 

ENGLISH DIVISION

SHORT STORY

1st Prize          Richard C. Cornelio                             Zoetrope

2nd Prize         Larissa Mae R. Suarez                       Sundays at the Cardozas’

3rd Prize          Michelle Abigail Tiu Tan                       Things that Matter

 

SHORT STORY FOR CHILDREN

1st Prize          NO WINNER

2nd Prize         NO WINNER

3rd Prize          Joemar L. Furigay                               Saranggola

 

ESSAY

1st Prize          Joel Vega                                            A View From Masada

2nd Prize         Hammed Q. Bolotaolo                          Circle

3rd Prize          Maria Roselle G. Umlas                       Lip Reading

 

POETRY

1st Prize          Ana Maria K. Lacuesta                       Hush Harbor

2nd Prize         Dr. Merlinda Bobis                               Accidents of Composition

3rd Prize          Angela Gabrielle Fabunan                   Homecoming Collection

 

POETRY WRITTEN FOR CHILDREN

1st Prize          NO WINNER

2nd Prize         Jaime An Lim                                       The Small Bright Things

3rd Prize          Patricia Celina A. Ngo                          Miniature Masterpieces

 

ONE-ACT PLAY

1st Prize          Peter Solis Nery                                  Tic-Tac-Toe

2nd Prize         Robert Arlo DeGuzman                       1990

3rd Prize          Patrick James Manongdo Valera         Gawani’s First Dance

 

FULL-LENGTH PLAY

1st Prize          Joachim Emilio B. Antonio                    The Floret Road

2nd Prize         NO WINNER

3rd Prize          Michael Aaron C. Gomez                    Tirador ng Tinago

Learn the Basics of Business Writing

The Basics of Business Writing workshop (September 2016)

As much of day to day business communication is written in emails, reports, and memos, today’s globalized business world demands that employees have the ability to communicate in clear and concise English.

 

However, speaking in English requires a different skill from writing clearly in English.

 

Effective business writing that is brief, concise, and grammatically correct, is a trademark of a company’s professional image and avoids misunderstandings that can impact business revenue and operations.

 

Writer’s Block Philippines, an organization dedicated to empowering writers, communicators, and creative entrepreneurs, will be hosting “The Basics of Business Writing”, a practical workshop that serves as an introduction to the basics of corporate communications and will cover strategies for writing emails and reports quickly, correctly, and professionally.

 

Carlo Figueroa will be the guest facilitator of the workshop. Figueroa has more than 15 years of dynamic and professional experience as a communications executive, public affairs professional, and a media practitioner, managing organizational relations with the press, government agencies, civil society, and other business stakeholders.

 

He is an assistant professorial lecturer at the Department of Communication of De La Salle University-Manila, teaching public relations, writing for multimedia, political communication, campaign strategies and issue management.

 

The half-day workshop will include developing a writing strategy to make your corporate text more targeted, persuasive, and effective, as well writing exercises and grammar drills to give you a comprehensive brush-up on corporate writing.

 

The Basics of Business Writing for ideal for anyone whose job relies heavily on communicating business strategies and directions by writing emails and reports, most especially—

  • Professional corporate communicator, a business owner/entrepreneur
  • Those working in the field of communications and other related fields
  • Freelance writers, creative entrepreneurs and other business owners who use communication to build their brand and promote their company
  • Anyone who works in “the global office” of the business process outsourcing industry

 

The Basics of Business Writing will be on September 17, 2016 (Saturday), 1PM to 6PM at Fully Booked, Bonifacio Global City, Taguig. For inquiries, please call or text (0917) 397.9927 or email writersblock.ph@gmail.com. You can also check out our website: www.writersblockphilippines.com.

 

This event is made possible by Freelancer.com, Fully Booked, Rappler.com, ClickTheCity.com, Sosro Fruit Tea, and Brownroots Creatives.